|
||||||||
5 Gaps In The App Market Which Should Not Be Overlooked Posted: August 11, 2020 @ 1:37 pm |
It’s a matter of fact that a killer idea is essential to success. When we look at the success story of Uber, Airbnb, Postmates, Angry Bird, and Pokemon Go’, they all have one thing in common, that’s they looked at the market conducted the research and identified the gaps waiting for the best product to fill it. But, it’s not enough to triumph the app market that’s plagued with millions of the apps. Just the unique app idea does not bring enormous popularity, and profit to them now and in the years to come, and even in the uncertain economic times. The best strategy in place, distinctive branding, brilliant coding, breathtaking UI & UX design and a clear focus on the target user base are the ‘must haves’ which pave the way for achieving the desired visions and planned goals. Well, it’s a tough task, but can be accomplished with a new approach of viewing the gap as an opportunity for innovation. How the ‘Gap’ comes in the game of building a winning mobile application? By ‘Gap’ means the key factors that can either stand the app on the top of the success ladder or widen the distance between users and applications. When these spotted gaps are perfectly filled with the right mix of talent, technology, and resources, the app will get better and drive favorable outcomes. Looking for the superpowers to build an app with zero gaps? If so, don’t worry, as it doesn’t require a PhD degree or decades of experience. Just get familiar with the gaps in order to not reinvent the wheel in the process of Develop-Make it better-Throw away-Start again. Here, we have enlisted the slip-ups (Gaps) that developers should avoid while crafting the next revolutionary app.Lack of unique propositionBefore kicking off the project on the floor, it’s important to identify how and why the new vegan recipe app or the clone of Facebook will be downloaded by the users. Is the original idea addressing unsolved problem enough to grab the users? Is the copy of the existing app with a good twist adequate to hold a tight grip on new customers? The answer is ‘It depends’. We have seen Uber the app that’s topping the charts due to the unserved area of the travel industry it has served with a one-of-a-kind service and Instagram which has set a foothold in the social media space by allowing people to upload photos online. Not so long back, when Instagram launched Snapchat clone- Instagram stories with some additional features, the app has scored more popularity and acquired a large number of users as opposed to original Snapchat. It’s a sign that your app can set a benchmark in the industry when it addresses a niche of an unsolved problem or provides a better solution than its existing predecessor. Also, you can kill the immediate competition by creating a unique value proposition of the app that no one offers. The latest technology and trendsThe technological forces are changing over time and there is no escape from them. Absorbing the new technology and trends in the app ideas has become all-imperative to build an app that users like to have and love to use, else you lose the battle to competitors who are keeping up with the advanced technology. But, integrating the technology and tools should not be like following the herds. The deep research is required to know how the technology will help in differentiating the app alongside considering the other aspects. For instance, the Instagram app has added AR filters to allow the users to refine the photos before uploading them. The feature has helped the app in capturing massive users. The Banking, financial, and other industries are also implementing AI chatbots to enhance customer support services with a layer of personalization and automation, which in turn, reducing the costs, uplifting sales, increasing user retention and augmenting the revenue. Keep an eye on the technology and trends, and warmly cuddle them when they create lucrative opportunities for your app. The brand experience is missingRising above the noise is viable when the app is able to cut through the noise. It’s impossible in the event the app fails to deliver the brand experience. As the developers have a lot on their plates, and in the haste of making the app to the market, the app is not tested rigorously, which results in inconsistent UI and UX design, a slew of bugs, improper flow, and fewer engagement touchpoints. With this approach, personalizing user journeys and delivering exceptional user experience becomes impossible. To prevent such thing, UI and UX design must be engineered in sync with the target users and the latest design trends, app usability must be checked with thorough app testing, user interactions must be user-user-centered, contextual, and interesting, and emerging technologies like- AI, AR, or VR can be leveraged to deliver the personalized content to the right users at the right time. It’s not a one-time process. Instead, the app must be upgraded according to the dynamic market conditions and evolving customer’s needs to continuously offer a refreshing experience to the users. Not taking the user’s feedback into the accountMost apps fail because the developers build the app based on the assumption that they covered all the target audience needs and preferences. But, it’s not true always. The app developed wearing the customers’ shoes not necessarily become a perfect fit for the customers. The best way is to get checked them by the real users. This gap is disastrous for the application. It can be prevented with beta testing where the app is sent to the handful of the users from the target user base for testing the app. The beta testers provide valuable feedback about every aspect of the app from bugs and crash to UI design issues and features to add/delete. It’s better to close the gap with pre-launch testing that helps in making the app user-ready. Alas! It’s not considered as important. It’s a wrong practice as post-launch it leaves the developers clueless for the rejection. Hone the app and allay all the fears related to app idea validation, quality assessment, usability testing, and performance analyzation with beta testers feedback. Freemium apps barely workThis is a big myth with which the developers live in. The real cause of not making the most out of the freemium apps is they are built with a ‘free perspective,’ that results in app jam-packed with flaws and poor performance. That’s why the monetization options- in-app purchase, subscription, or advertisements in place of generating revenue, they suck. The best practice includes building a freemium app that leaves a mark on the users as they start the onboarding journey and until they completed the free sessions or product browsing, the users must be impressed enough to get ready to pay for in-app purchase or subscription services. It’s a fair trade to build a world-class app, make it free and then integrate the monetization options to earn huge bucks. Conclusion Hopefully, the spotted gaps help you tap deeply into the mistakes that developers are consistently making and how they are impacting the app in the crowded market. Don’t leave a room for the gaps that make things worse and the app shoddier. Here TopDevelopers.co provides the well-researched list of mobile app development companies who focus all five gaps to build the customer-centric app with zero possibility of viable errors.
|
||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||
