2 Reasons Why Content Marketing Have Huge Impact On Android Mobile App Development |
Posted: February 28, 2018 |
Are you interested or fascinated by the impacts of content marketing on android mobile app development by top app development companies and would like to know some of the reasons? Why shouldn’t you (if you are an android app developer)? As an independent app developer, as opposed to developers working for top app development companies, it is no longer enough to think of a concept that you would like to build an android app on and then seat in front of your computer and start writing algorithms and developing all the codes that are necessary to build an app and expect a ton of users to buy and download your app on an app stores once you have finished developing the app—just like that with zero marketing done before and after the app was completed. It may not sound too unrealistic to have such expectations until you consider some facts and statistics. The truth is, it may not sound ridiculous years ago when there aren’t many apps fighting to get the attention of users on the marketplace. You could design an app or get them from top app development companies and get it across to people with absolutely no training in marketing your app especially through content marketing. The reality is different today. It is way more complicated than that. You have to think of all the stages involved: from conceptual to marketing stages. This is where content marketing comes in. You have to meet up with the rapid changes as many developers are now using content marketing as a functional channel to sell millions of their apps online. Moreover, the increase in efficiency and accessibility create a new opportunity for many people to get in and try to take full advantage of it. The result? There are too many apps for someone to sieve through them all to find exactly what s/he is looking for. The bottom line is that things got complicated—that is why a review system was created. And some have experienced these changes afoot than others. And speaking of change, a research that was conducted showed that in July 2015, there are 3.1 million apps on Google Play and ITunes app stores alone from independent developers and from top app development companies. And the ITunes store receives about 1600 new apps submission every day! What would it be like in 2018? Literally speaking, there are so many apps to choose from in each genre or sub-category. What make it worse for independent developer are security issues that are involved today. By and by, you would need to do a lot of hard work that encompasses non-programming related tasks to get your apps noticed and given the due attention it deserves. Content marketing is now an interesting concept especially as it impacts android mobile app development. Freely creating and sharing contents on the internet drive in more traffic and converting those visitors into customers should always be put into consideration when building android apps for whatever purpose those apps are built for. That said, it is gradually becoming more obvious why content marketing, for your apps, is mandatory, right? But before you debate on the importance and the impact of content marketing on android mobile app development, you need to fully comprehend what it actually means—if you do not. So what is content marketing? And more importantly, why is it so important to independent developers (and also for top app development companies)? Let’s delve into what content marketing is and its importance and then the impact of it to android mobile app development will be discussed accordingly. To paint a clear picture, briefly, of the concept of content marketing, it is a type of marketing done to stimulate interests in a product or services, like an app, so that it would be bought in huge amount by promoting a brand through the creation of useful online materials like social media posts, blogs, videos, and so on. This type of marketing is a smart type of marketing and very relevant in today’s digital age as visitors are attracted and converted to customers. So, is it important? Of course, it is! Can’t you tell? To show how important it is to mobile app development, 2 of the reasons why it has huge impact on app development will be discussed below. You need strong Web presence: Every app on the market (including those from top app development companies) needs a strong web presence to get people to download and use such an app. The idea is that people need to know that your app exists. This is more difficult than it sounds considering the plethora of apps on the market. It is very easy for yours to get lost in the crowd and then, eventually, fade into oblivion! That will be a disaster especially if you spent a lot of your valuable time developing that app with optimism that it is going to be successful only to wake up the next morning and realize that nobody wants it! That is why it is mandatory that your app or apps have a strong web presence. And can you guess a better way to achieve this feat? Sure, you can: through content marketing. So, in the conceptual stage of development, you need to put all these into consideration. This is one of the reasons why content marketing have huge impact on android mobile app development including those from top app development companies. Obviously, creating a strong web presence through the provision of relevant and in-demand content is a great channel to advertise a given product or services. Do you know that most internet users conduct online research to ascertain the quality and other features of the products and services they patronize? See how you could take advantage of these through content marketing? E-commerce: This also needs to be included here. When it comes to android mobile app development, there may not be a better way than to give people a center of interest. You could easily increase more traffic to your site which will be converted to sales through the creation of strategic content that is necessary to market your products.
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