Internet Marketing Trends to Keep a Lookout in 2019 |
Posted: February 6, 2019 |
Internet marketing is constantly evolving. What was popular one year goes out of style the next, and new trends emerge. Check out the biggest trends for 2019, so you can become a digital marketing powerhouse. Facebook May Have Reached Its PeakFor years, Facebook has been the social media platform of choice for internet marketing in Montreal and the rest of the world, but that might change in 2019. The site had a rough year n 2018 thanks to a data breach that exposed the account information of close to 50 million users. This breach didn’t go unnoticed, with 42 percent of users polled stating they’d taken a break of at least several weeks from the site and 26 percent deleting the app from their phones, according to a survey conducted by the Pew Research Center. While Facebook is still a great way to reach people, it might take a backseat to other social media networks in 2019. Local Influencer Marketing Increases in PopularityInfluencer marketing has been hot for several years, but 2019 is going to be the year of local influencer marketing. This is especially true for small local businesses that don’t have a global reach. Expect this to be one of the hottest trends in internet marketing in Montreal. Snack Ads Become the Go-to ChoiceInternet marketing in Montreal will also see a big change regarding the length of video ads. There is so much video content available these days that it’s causing information overload. If you want to reach people in 2019, you need to make your ads shorter. That’s where snack ads come in. That’s a cute little name for ads that are less than 10 seconds long. There will still be a place for longer ads, but most ads will need to be short and sweet if you want to convert viewers into customers. If you do this correctly, you can deliver a lot of information in a small package. Adapting to Voice Search Is NecessaryVoice search became increasingly popular last year, with people using smartphones, Amazon Alexa, and Google Home to search for companies and products. This year, it’s going to be at the top of the list for internet marketing in Montreal. Marketing agencies will find ways to adapt their SEO campaigns to reach voice searchers, and that could improve conversations a great deal. Timely Messaging Takes Center StageTiming is everything when it comes to internet marketing in Montreal, especially in 2019. People expect instant results when they go online, and marketers will adapt to that this year. Expect real-time social selling and constant social media monitoring to be a major theme in 2019. By interacting with people in real-time, marketers can increase conversions. Trends and Tried and True Methods – the Best OptionsIf you want the best in internet marketing in Montreal, it’s important to use a combination of trends and tried and true methods. When you combine what’s proven to work with the wave of the future, you can get amazing results.
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