SMART marketing goals are a framework for successful goal setting. It stands for Specific, Measurable, Attainable, Realistic, Timely.
When it comes to earning buy-in and winning over even the most skeptical executive, the SMART goal framework can move mountains. More importantly, using it provides you the opportunity to define the purpose of your efforts.
Think through each part of the framework to identify what your goals are and how you’ll measure them. Working through this framework will also help you determine whether your goals are possible, and when exactly it will be accomplished.
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