GrowMofo Case study of Crate Expectations |
Posted: February 26, 2022 |
Perfect for what I needed as a small business owner. Before using the GrowMOFO Ads Only plan, our marketing strategy was almost non-existent. GrowMOFO was able to provide Crate Expectations with a digital marketing solution that allowed us to leap into the online marketplace during COVID-19. Under a traffic and impression-based performance strategy, GrowMOFO implemented best practice content creation when generating Facebook Ads to achieve positive results. Through the implementation of streamlined ad strategy, Crate Expectations were able to increase their average reach by 86%. Ads across socials were kept in line with the brands guidelines, and scheduled according to optimal posting times with the appropriate budget behind them. Through specific audience targeting, we were able to significantly reduce Crate Expectations overall CPC. By narrowing down the target audience, the platform was able to drastically reduce the competition of competing brands, who share the same, if not similar audience. The ad strategy created for Crate Expectations recommended creative optimisation and interest-based targeting through Facebook Business technology. Through trial and error, Crate Expectations saw a rapid increase in their return on ad spend and purchases for the month’s campaign. Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements. Reference Link: https://www.growmofo.com/success-stories/crate-expectations/
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