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Many consider social media as just another fad, but they are being proven wrong. The scope of social media marketing in India is immense and rapidly increasing further. These platforms provide an excellent way to engage with prospects, raise brand awareness and boost sales. However, there are some amateur mistakes that even big brands make. Let’s discuss ten of the common mistakes you need to keep in mind and absolutely avoid.
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Dismissing Social Marketing: It is a common misconception that social media users consist of teenagers or tech-savvy individuals. The fastest-growing demographic is the 45-64 year age bracket for both Twitter and Facebook. So, if you adopt an effective social media strategy, you can stay ahead of the competition.
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Working without a plan: Irregularly posting content is a common trap many companies fall into. Posting without a proper plan is a massive waste of time. Goals, budget and a concrete plan of action are all a necessary part of marketing.
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Treating all platforms the same: Understanding the customs of the platform you post on is essential. Many make the mistake of using the wrong language on social media. For your efforts to be fruitful, you will need to consider the customs, language, audience and type of content of the network you participate in.
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Focusing on followers: Don’t chase subscriber counts, chase conversions. If your performance indicator is measured using the number of followers, it’s bound to fail. The impact of social media marketing on the brand itself is a far better KPI than chasing followers count.
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Choosing the wrong tone: By using a more official tone, you risk sounding too dull. However, being far too casual or worse, offensive is not recommended. You risk coming across as annoying and ruin the brand’s reputation with failed attempts at humour.
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Using Irrelevant hashtags: To involve the brand in a trending conversation and increasing exposure by using hashtags sounds easy. But with the whole world watching, even a slight misstep could cost you and deleting it won’t help either.
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Failure to engage in conversations: There’s no point in updates if no one responds to them. Your posts should evoke and encourage conversations, and algorithms support responses in the comments section. It allows you to communicate with customers directly and connect better with them.
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Deleting negative comments: The most unauthentic move is to sweep all negative comments and ugly conversations under the rug. That doesn’t work on a social media platform. Be honest with your audience and be objective when you do get a negative response.
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Connecting, not networking: Social Media Marketing is meant to raise brand awareness but also increase sales. Having random followers who have little to contribute will not produce the desired results. Engage with those who represent your ideal customer or share the same views and interests to increase your exposure and succeed in your marketing efforts.
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Not having a social media policy: Prevent embarrassment due to accidental blunders and adopt a company-wide social media policy. SMM managers should be aware of the policy and adhere to it. Restrict access to official accounts and outline what is acceptable and mark all offensive, sexist, racist, derogatory or discriminatory content as off-limits.
These are just a few common mistakes to avoid while building a social media presence for your brand. You can start off by noting down your aim and target audience and work on a plan to achieve those goals. If you are unsure how to go about it and want to hire a digital marketing agency, get in touch with Adaan Digital Solutions.
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