Even after the internet was made easily accessible to the general public, the real estate marketers restricted themselves to cold calling and classifieds ads. For over 2 centuries, a major share of newspaper classifieds was owned by the real estate advertisements, but with the increasing cost and growing scope of the internet, the marketers figured out that the internet has much broader scope and costs cheaper than the traditional methods of property promotion. Ever since the debut of real estate on World Wide Web, the industry has revolutionized manifold, below listed are the few examples of how Real Estate Portals have revolutionized the industry in the past few years.
Everything Has Gone Digital Realtors have seen a major change in the Real Estate business with the augment of the online approach. The increase in the numbers of online real estate portals has resulted in the creation of a “non-paper” environment that liberates the dealers and customers from the hassle of filling the document by hand, getting all the forms signed in person and so on. The industry today has gone digital that is not just paperless, but more convenient for both customers and the agent. Adoption Of Inbound Marketing Another major change that the industry has witnessed is the shift from the traditional methods of promotion to the reliance on Inbound Marketing. The inbound marketing strategy involves a use of promotional strategies like blogging, podcasts, infographics, whitepapers, SEO, Social media marketing, and other content marketing techniques. All of these technical pieces help in attracting the customer on different levels of the sales funnel.
Marketing Is Leveraging On Data To save you from the risk of investing in a deal that’s bad, there is an abundance of analytical tools available in the market that determines whether your spending is profitable or not. That’s not all; data is also leveraged to get the real time update of the properties and the projects in which the buyer has invested his money. The technology has taken the real estate business to next level; a person could get all the details of a property at the ease of few clicks and screen taps.
How Technology Has Changed The Role Of Realtor? By now one must have assumed that the advent of online real estate portals might have led to a magnificent downfall in the business of the real estate agents. However, that’s not true at all. If we look at the stats, just the opposite has occurred. As property seekers are flooded with a plethora of facts and information, they usually prefer to consider an expert that could help them in prioritizing and organizing the various elements of their job search.
The internet has slowly turned around the way property is bought, sold, rented, and advertised in the market, however, there still remains the requirement of the personal advisor, which is also provided by some of the reliable real estate portals. In the light of ongoing transitions in the way business in being done, I would just say- even though the industry now operates in a different manner, the ultimate goal remains the same, i.e.- helping the property seekers.
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