Hotjar vs Google Analytics vs Webmaxy: Choose the right user analytics tool |
Posted: January 4, 2023 |
Choosing the right user analytics tool to keep an eye on the user behavior and prospects is crucial because it helps you:
For budding businesses and freelancers who have limited resources, choosing the right user analytics tool makes all the difference. In this article, we have analyzed three such tools and concluded which ones you must have. Let’s start with the most popular one, Google Analytics. Google Analytics 4
Many experts label the fourth upgrade of Google’s analytics tool as the future of analytics. Google Analytics 4 is available in free and paid versions. The free version is ideal for solopreneurs and small and medium-sized businesses (SMBs). Google Analytics is used for the following:
We admit it, it is a lot of value and GA4 is a tool that you must have in your stack. However, it is not enough. Because it doesn’t tell you the following:
The above questions are crucial to achieving the four things we mentioned at the start of the article. To collect the data that will help you answer the above questions, you need a behavior analytics tool.
Let’s take a look at one such popular tool. HotjarThe debate of Hotjar vs Google Analytics is an easy one as both tools offer different values. It is not a voice of either/or. Here are the things that you can do with Hotjar.
But is Hotjar a good fit for SMBs and solopreneurs? Hotjar’s pricing plans are segregated into two categories: observe and ask. This means you will have to pay a lot more if you want all the above-mentioned features. This can be challenging for budding businesses with tighter budgets. Fortunately, there is a great alternative to Hotjar. Webmaxy
If you are a budding business and want to track your users and visitors closely, Webmaxy is the perfect solution for you. Apart from being quite affordable, there are a lot of things that give Webmaxy an edge in the Hotjar vs Webmaxy conversation. Here are the features of Webmaxy that will help you gather all the user behavior data you might need.
You can see the webpage heatmap by clicking on the red play button. You can compare the user behavior patterns from different devices by using the dropdown at the top center. At the top right, you can change the dates between which you want to see the data.
The red-colored area sees more engagement and traffic as compared to the green one.
Click on the red play button to play the recording. You can attach notes at specific points in the clip to isolate areas of improvement by using the button at the bottom right.
You can either start from scratch or choose a template. Webmaxy offers a lot of templates for various use cases. You can set these surveys to pop up on certain pages when certain conditions are met.
Simply go to Analyze>Funnels and click the “Create new funnel” button at the top right and follow the instructions. You can edit them later if you want to by using the green edit button in the middle. To view the performance of that funnel, click on the graphs icon. Even though you can measure conversion rates of funnels through GA4, Webmaxy offers an easier solution with a simple interface. The VerdictTo deliver value in every possible way to your target audience, you need to understand them which requires the right user behavior tool. Here are the two tools that you will need to collect the right data, analyze them, and draw actionable insights:
Webmaxy offers a free 14-day trial. Sign up today! We hope we helped you choose the right tools in the Hotjar vs Google Analytics vs Webmaxy debate.
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