The initiative is a handwriting learning and enhancement programme http://timesofindia.feedsportal.com/c/33039/f/533979/s/37ad0316/sc/46/l/0Ltimesofindia0Bindiatimes0N0Ccity0Cchennai0CSachin0ETendulkar0Elaunches0EGM0EPens0EWritewiz0Efrom0EReynolds0Ein0EChennai0Carticleshow0C312135330Bcms/story01.htm