Just What Exactly Is Opposition Research? Knowing the Methods |
Posted: December 17, 2019 |
Opposition-research is one of the most important parts of running a political campaign. Whether you're using it to highlight your opponent's ideological inconsistencies or reveal a more salacious personal indiscretion, conducting complete opposition research is necessary to running a competitive campaign. Who Collects Opposition Research? Campaigns have many diverse personnel they apply to collect opposition research. Some-times Opposition is handled at home, other instances its outsourced to third party researchers. A number of the most popular sources for campaign opposition research include: Opposition research firm: At the latter half of this millennium, research businesses specializing in political opposition research started to spring up in and Opposition research firms employ a broad array of professional researchers, many of whom are former journalists, researchers, and campaign personnel. Corporate research -investigators: Sometimes campaigns will turn direct to private investigators to run opposition research instead of counting on total opposition research businesses. Private investigators are especially beneficial for smaller campaigns that do not have sufficient funds to commission a major opposition research business. Whistle-blowers: Sometimes election campaigns are gifted opposition research by whistle blowers that are unaffiliated with this campaign. Whistle blowers are sometimes politically motivated to give damning information about a politician they oppose. Other times whistle blowers are motivated to turn into opposition research for personal reasons. Unlike some research companies, we'll give you a in depth research plan that reveals exactly what you are receiving for your own investment, down to every search. And, contrary to most research companies, we do not only walk away - all our customers recieve continued strategic advice about what steps to take to best to set up our findings. Distinct Methods of Opposition Research Over the years, campaigns have developed a variety of methods of conducting opposition research. Picking the ideal method is dependent upon what type of information you are hoping to find. Opposition research may comprise: Assessing the veracity of a candidate's personal story or biography. Combing through the social media accounts of opposing candidates. Talking to past colleagues or companies. Inspecting the candidate's voting record and tax documents. How Is Opposition Research Utilized by Campaigns? There are a range of ways that opposition research can be utilized by national politics. The amount one goal is to get the research from the open where it can shape public opinion and media coverage. Before sharing information collected about an opponent, a campaign has to run the idea both the tenor, timing, and articles of attack and contrasting messaging throughout the filter of the central argument of this campaign to guarantee alignment and consistency together with that argument and also the campaign's core message.
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