Why Good Web Design Brings ROI |
Posted: January 30, 2018 |
A well ran organization realizes that a website (or mobile app) will have a direct impact on its overall efficiency. We're talking about more than website conversion rates and happy site visitors. Sure, those are important. But improving both doesn't address things like employee labor hours (think taxes, matching social security, 401K). Consider The Entire User JourneyCreate A Customer Journey MapIf you haven't done this, create a journey map for your clients. What's a journey map? Simple. Write down each place a customer does a handshake with your brand and the action they're supposed to take. Include all your different marketing channels (google, facebook, linkedin, email, word of mouth, etc). Once you have your customer journey map you'll realize that all roads typically lead to your website. Even a word of mouth referral does a google search for your brand and then visits your website. Create An Employee Action MapNow that you have the bigger picture in mind you can see where your organization needs to have employees take action. Who answers contact form emails and what do they say? Who processes orders? Who inputs new leads into your CRM? Who handles customer service tickets? And the list goes on. Task each employee with your list of actions. This is something our Kansas Citiy web design company always suggests you do. Finding The Hidden Cost Of Wasted LaborNow write down how much time each employee is expected to complete their responsibilities each month. Now it's time to find their total cost. Make sure you include their salary (or hourly wage). Include the taxes you match, paid vacation, 401K, etc. You might find some serious value mismatch. In other words, you may be paying a lot more money than you realized to accomplish some tasks. Time Is MoneyToo cliche? Not if you're the one spending the money on wasted time. You may quickly realize that investing several thousand dollars into your website or mobile app to automate manual tasks will pay for itself a lot faster than you initially thought. Usually deficiencies continue on because the actions employees are performing are seen as "low value." Therefore, it doesn't make sense to spend a lot of money on those low value tasks. But once you realize all the hidden costs involved it becomes a no brainer to actually pay less for those low value tasks. Increasing Efficiency With Web Design & DevelopmentA website is no longer just a "virtual brochure." It's become much more than that. You need to view your website as a tool to inform visitors, to collect their information, put that information directly into your CRM, to automate data entry, collect payments, and do everything faster than an employee ever could. Investing in web design and development will do more than make you look better. It will literally save your organization labor hours while simultaneously freeing up resources like time and money. Author Bio Daniel Dodd is the owner and founder of Light Up The Dark, a Kansas City based web design and development agency.
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