What is Marketing Automation, and Why Is It Vital for a Marketing Strategy? |
Posted: May 2, 2022 |
Digital marketing is no longer an alien concept for businesses. In fact, it is an indispensable part of their marketing strategy. But coming up with a perfect marketing plan which can convert leads into sales is no child's play. There are so many factors which go behind the success of an efficient marketing strategy. So many factors and moving parts require equal attention, which at times can overwhelm the marketer. This is where marketing automation plays a key role in putting the monotonous but vital marketing tasks on auto-pilot. Marketing automation solutions can prove to be invaluable for a modern marketing team. Some Data digging revealed very promising numbers from an exceptional increase in leads to substantial productivity increase, marketing automation solutions can do wonders for your business.
What is Marketing Automation Even though it is a very prevalent concept in the digital marketing world, some marketers still wonder about the exact definition of marketing automation. In technical terms, marketing automation refers to a software platform that simplifies, automates, and measures marketing processes allowing increased efficiency and revenue. Simply put, with the help of marketing automation tools, the repetitive marketing tasks become manageable and automated. Tasks like collecting activity-based customer data targeted content and massaging, sending newsletters, birthday discounts for a customer, and many more essential ones take a lot of time when done manually. By assigning these tasks to automation software, you can use your staff's actual potential on the more important stuff.
How is marketing automation beneficial for a business? There are many factors behind the success of a business, then why should you invest your hard-earned money in marketing automation? Below are some of the undeniable and proven benefits of marketing automation solutions essential to building a brand with a strong online presence and constant leads:
Significantly reduce staff and other costs: Manually handling all the aspects of the marketing strategy takes a lot of time, energy and resources. This automatically increases the need to hire more employees to handle these tasks. For a small business, this might not be a major issue, but for businesses operating on a larger scale, employing more people to do such monotonous tasks doesn't make sense. Automating certain areas will help you cut down on unnecessary staffing costs.
Increase efficiency: Marketing automation can make your entire department efficient, and here's how- assigning some work to the machine will free up your team's time which they can dedicate to other important activities. This will open up more opportunities for them to be more creative and brainstorm about campaigns.
Conversion rate: An efficient marketing automation solution will help you in managing your leads more effectively. The specific tools will automatically keep a track of the activities of visitors and retarget the interested ones from the funnel. This gives additional time to your team to analyze and test marketing strategies and uses their energy where it is required.
But how do I start? If you're having trouble identifying, tracking and engaging with buyers online, then it is high time to look for an appropriate solution for this problem. Tailored automated marketing can take the extra burden off of your shoulders. Book a discovery call with Smart Girl Digital today to start scaling your business.
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