Email service providers (ESPs) limit the amount of email you may send. This is a safeguard against spammers that send large numbers of emails simultaneously. Emails will be bounced back if the sender exceeds the permitted level. The mail client will be unable to connect to the server and will receive a 5xx or 4xx error number stating that the user's mailbox has exceeded its quota or something similar. This is known as email throttling, and you'll discover how to exploit it to your advantage in this article.

What Exactly Is Email Throttling?

Depending on whose side it is used, this word might have two meanings:

Email throttling delays or blocks email delivery due to an exceeding email delivery rate.
Email throttling refers to the purposeful limitation of the number of email messages delivered via an ESP's server at one time.

If your delivery volume exceeds the preset rate, throttling can be performed explicitly by you or by the sending server. However, there are further factors that we will discuss later.

What Effect Does Email Throttling Have on Email Marketing?

Email throttling may have a variety of effects on your email marketing operations:

To begin with, a high email throttling rate ruins your sender's reputation, resulting in poor email deliverability and, eventually, ineffective email marketing.

You should increase deliverability since email marketing has the best ROI of any digital medium. Every dollar spent on email marketing yields $42 in return. Furthermore, 85% of marketers believe email is the most successful client acquisition strategy.

You also want to maintain a good reputation for your domain and IP, especially when marketers battle for a spot in subscribers' inboxes. With over 306 billion emails sent daily, a poor reputation score means losing your competitive advantage.

Due to a low sender score, ISPs may route emails to recipients' spam folders or fail to deliver them entirely. Remember that solid subscriber engagement is required for successful email marketing. As a result of being marked as spam, your email receives poor click-through rates, open rates, and reading time, rendering your email efforts useless.

How to Avoid Email Throttling?

To maintain a high sender score, it is critical to take corrective steps to avoid future email throttling. Throttling can be addressed in several ways:

Warm Up Your New IP Address

Building trust takes time, like any other relationship, and establishing an excellent sender reputation is no exception. When sending emails from a new IP or domain, send only a few at a time. You must first warm up the IP. Said to send a limited quantity of emails over time. The general idea is to start slowly and steadily in the first 30 days to develop your reputation identity. Once you've established solid sending habits, you may progressively raise the volume to meet the demands of your campaigns.

Segment Your Email Traffic

Considering Separating Your Marketing and Transactional Email Traffic As part of warming up your IP, consider separating your marketing and transactional email traffic. This allows you to develop and manage traffic from each list individually.

Manage Your Email Databases

In addition, to maintain your database clean, delete all inactive, non-existing emails and unsubscribes from your list. A clean and active email database implies fewer bouncebacks and, as a result, better email deliverability.

Conclusion

Using these methods throughout your next email marketing campaign can reduce throttling and increase your sending reputation. It's never easy to be rejected, but it's up to you to get back in the saddle on a motorbike or by email. Burn that email rubber, cowboy, and send like the wind.

Author:

Tim

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