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Scale Your Customer Engagement with SMS and MMS Posted: January 27, 2023 @ 12:31 pm |
Scale Your Customer Engagement with SMS Marketing and MMS Messaging
You need a better strategy in 2023 to connect, reach and engage your customers. Why? Without periodic engagement, another competing business may become top-of-mind. This brings us to the fact that more businesses use SMS textas part of their marketing and communication strategy. Business owners are using SMS texting and MMS Messaging to send special promotional offers, introduce a new product, remind customers of expiring offers or alert them to special events.
For brands that want and need to improve customer loyalty and maximize ROI, SMS Marketing is a total game-changer. Mobile is a direct marketing channel that helps you to deliver personalized messages right into the very hands of your high-intent shoppers and gives you an incredible kickstart to build a long-term customer relationship, one by one. We like to say "Your Most Loyal Customer Is Just A Text Away!" According to an Article in Cision PR Newswire in October 2022, with inflation as a driver, over 90% of customers indicate that they are interested in otaining discounts from their favorite brands. SMS is one of the best tools to deliver these offers on the mobile channel. This backs up the trend that SMS is no longer thought of a “nice to have tool" rather, it is a crucial core of your tech stack for marketing your company, products and services.
The mobile channel when used with SMS has unmatched speed and convenience as a communication method. With SMS from Mobile High 5 you can increase the adoption rate of your loyalty program right from the very start. Plus with the right cadence, you periodically engage your VIP members with perfectly-timed offers, alerts and exclusive updates. At the core of what we do is our full-service model. This means that as a busy business owner, you and your staff do not have to learn a new platform, deal with the risk of compliance potential fines from a non-compliant marketing program. All you have to do is introduce customers to one of the many ways to join the program (text in, enter mobile number into a loyalty tablet, scan a QR Code, or complete a web form to name a few). We handle all the rest so you don't have to! The key consideration is to start. You must begin to create your own customer list, as privacy concerns continue to mount. In addition, with permission of course, gather information about customer preferences as that leads to higher engagement, conversion and redemption rates. Also consider providing an instant join offer and lastly, automate as many mundane tasks as possible. One simple example is to create a birthday club or even an anniversary club based on the date that the customer joined your program. With all of the advanced features, it is no wonder that SMS automation is among the top tools in your arsenal. Interested in SMS but no sure where to start? Talk to us and schedule a personalized walktrough.
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