What is Off-Page SEO?
Off-page SEO is a search engine optimization tactic encompassing various activities employed to increase domain authority via getting backlinks from other sites. It is everything you do to rank well in search engine results pages (SERPs) outside your website.
Backlinks or inbound links are links from one website to another. Search engines use backlinks when determining page rank because they signal the content is noteworthy and has a modicum of authority. The main purpose of off-page SEO is to create quality, relevant and trustworthy backlinks.
While link building remains key to off-page SEO, other tactics like brand building, citation building, content marketing, and social media also help gain a competitive advantage in a sea of online content, which according to Hosting Tribunal, amounts to 4.2 million pages on the world wide web.
Keep reading on our blog: https://comradeweb.com/blog/off-page-seo-in-2021-what-it-is-and-how-to-use-it/.
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| Stan Bogdashin |
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