Marketing Strategies to Stay Ahead |
Posted: June 8, 2018 |
What Your Business Should Be Doing The shift in marketing focus on the web in the last few years has moved publishers from narrow targeting through search and advertising to simple visibility. The theory is that whatever is lost in untargeted messaging will be made up for in cross-promotion with people who might respond to a product anyway. In this marketing environment, the goal has returned from targeting to getting traffic, so the simpler operative question becomes how to drive traffic to a site with online marketing. If you are looking for ways to use online marketing to drive traffic to your web site here are some things to consider. The Magic of E-mail By some accounts, e-mail marketing is king. The ability to reach directly into your customer's desktop and notify them of a new product release, a special offer or an opportunity for them to help you out with a little proactive word of mouth is extremely powerful in an era where there are so many distractions. In the past few years, several services have sprung up to help the average web marketing set up and manage an e-mailing list, and some of the most successful business people are reporting considerable success. Hire Everyone to Sell When all else fails, there's nothing wrong with just paying someone to move product. There are some who believe the web's largest retailers built their traffic through innovative and first-on-the-scene affiliate programs. With all the tools available today, especially from turn-key retailing operations, in a matter of hours you can have your very own affiliate program and make it possible for your biggest fans to make money helping you sell your products and services. Pay Per Click With the entrance of new players in the PPC market like Amazon and Facebook, it seems there are more options than ever for getting your message out to new customers. One thing you should be aware of, however, is that PPC advertising requires considerable patience and time investment. Making ads work is far more about hundreds of little adjustments than a set-it-and-forget-it process. If you have the time and the patience, PPC is a great way to drive new traffic. Swaps and Co-Registration If you are working alongside other retailers and marketers in similar customer categories, it can be both efficient and time-saving to team up on registrations for things like free giveaways, newsletters and e-mail lists. If everyone in the group can share a single newsletter, for example, that can go a long way towards building a much stronger customer base and a much stronger set of opportunities. Magnets Everyone loves to get something for free, and if you are considering e-mail as a marketing engine, offering a free product (or two) in exchange for a signup is a great way to rapidly build a list of interested customers. Granted, some of your signups will drop off rather quickly, but over time you'll have a much better chance of getting an effective customer list if you have something to offer. Visibility is tough enough without losing the opportunity to get a new customer even if you succeed in getting them to your site. Take advantage of these strategies to reinforce your efforts and you'll find the work is much easier and the time investments are much lighter.
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