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Guideline to set up Google Ads Conversion Tracking in WordPress Posted: January 31, 2023 @ 7:50 am |
Apex Digital Agency specializes in a variety of digital marketing and online-related services. Website design Perth, web development, digital strategy, search engine optimization (SEO), social media marketing, and other services are available. Apex digital agency's mission is to assist customers in increasing their online presence and reaching their target audience through various digital platforms. We have a team of specialists with diverse skill sets that collaborate to give clients complete solutions. Conversion monitoring in Google Ads is an important step in determining the performance of your advertising campaigns. Conversion monitoring allows you to identify which advertising and keywords are resulting in actual purchases or other desired actions on your website. We'll teach you how to set up Google Ads conversion tracking in WordPress in this article. Before you begin, you must have a Google Ads account and a WordPress website. If you don't already have a Google Ads account, register one and start a new campaign. After you've built your campaign, do the following steps to enable conversion tracking:
To generate a conversion tracking code, go to your Google Ads account's Tools & Settings menu and choose Conversions. Then, to add a new conversion action, click the plus sign. Select the sort of conversion to track, such as a purchase, sign-up, or contact form submission. Enter a name for your conversion and choose the value you wish to allocate to it. You have the option of entering a fixed amount or using a dynamically computed value based on data from your website. Once you've finished these steps, save your conversion and the conversion tracking code will be created.
Install the Google Ads Conversion Tracking plugin to effortlessly add the conversion tracking code to your WordPress site. This plugin is free to download from the WordPress plugin repository. Simply search for "Google Ads Conversion Tracking" in the Plugins area of your WordPress dashboard. Then, after clicking the "Install" button, activate the plugin.
After installing and activating the plugin, navigate to the Settings area of your WordPress dashboard and choose Google Ads Conversion Tracking. Enter the Conversion ID and Conversion Label that was produced in your Google Ads account when you created the conversion action.
Next, choose the sort of conversion you wish to track from the plugin's parameters. This might be a purchase, sign-up, contact form submission, or any other action on your site that you wish to track.
The plugin will generate a tracking code for you to enter into the appropriate page on your WordPress site. This is often the thank you or confirmation page that follows a customer's purchase or completion of a sign-up form. Simply copy and paste the code into the HTML of the relevant page.
Before you begin monitoring conversions, you should test the tracking code to ensure it is operating properly. Convert a test conversion on your website, then check your Google Ads account to see if the conversion was registered.
Return to your Google Ads account and activate conversion tracking for your campaign. You will be able to access conversion statistics in your account from now on, and you may utilize this knowledge to enhance your advertising approach.
Conclusion: In Conclusion, using Google Ads conversion tracking in WordPress is a quick and uncomplicated operation that may significantly improve the performance of your advertising efforts. Conversion monitoring allows you to discover which advertisements and keywords are doing the best and make changes to improve your results. P.S.: The information was provided by Apex Digital Agency, a Website Design company in Perth that specializes in both Website Design and digital marketing.
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