Google Reviews Do They Affect Ecommerce Sales? |
Posted: June 21, 2021 |
Positive opinions drive sales - it is worth remembering especially in the case of e-commerce. It is thanks to them that the brand awareness is built. The best example are influencer marketing activities that greatly increase sales. However, in the case of smaller and local businesses, you should focus on the opinions of customers and make them reach the largest possible group of potential recipients. Opinions and sales - what to pay attention to?Reviews in e-commerce are valuable tips for people looking for specific services and products. In combination with positioning, they can significantly influence the customer's decision - even before he goes to your website and makes a purchase. Their lack may even have a negative impact on users' purchasing processes, after all, nobody likes to buy a pig in a poke. We want to know everything: how fast the delivery is, how the entrepreneur will behave in the event of complaints or delivery problems. You can be sure that the customer is more likely to decide on the services of a company that has at least a few recommendations in the Google showcase. Check out here to get additional hints on google review. Opinions and sales are therefore an important factor that definitely affects the popularity of the company. Another important issue is the responses to user reviews - both negative and positive. Lack of reaction is also harmful, as it implies that the owner does not care about the opinions of the customers. There are a few more factors to keep in mind when looking at e-commerce reviews. First of all - extreme grades. If your Google listing only includes 5-star and one-star reviews, it certainly means that some of them are bought. The second aspect is the topicality of the review. Old opinions, from a few years ago, will simply not be credible. Opinions in e-commerce and a Google business cardAs we've established before, in terms of opinions and sales, the former are the best source of information about your business. They can easily distinguish a business from a large number of search results, providing useful data for potential customers. But how do you get feedback in e-commerce? Google doesn't disappoint here either, offering special solutions for entrepreneurs. You can ask for feedback using a short url that will redirect recipients to your company's listing. You can use this option in smart campaigns that will make you stand out in local searches. What issues affect e-commerce reviews according to Google's terms of service? Above all, clients should be actively encouraged to leave recommendations. So it is very important to be reminded of this possibility, and it is also a very simple process: this can be done from both the computer and the phone. Notifications with requests for opinions often appear after the visit, so it is worth ensuring that the service is as professional and pleasant as possible, which will additionally encourage you to share your thoughts with other users of the search engine. As we mentioned before, it is worthwhile to interact with people who decide to leave feedback. Selling is a complex process - regardless of whether the comment is positive or negative, take care of a culture of expression. If customers are sure that the company appreciates their opinion, they will certainly be more willing to share their opinion online. The question of verification is also important - only verified profiles are displayed in Maps, searches and various Google services.
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