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Digital marketing refers to the use of various digital channels and technologies to promote and advertise products or services to target customers. This includes various online platforms such as websites, social media, search engines, email, mobile devices, and more.
Some common digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and influencer marketing.
One of the major advantages of digital marketing is its ability to measure and track the effectiveness of campaigns in real-time, providing valuable insights into customer behavior and allowing for data-driven decision-making.
Digital marketing has become increasingly important in recent years, as more and more people turn to the internet and mobile devices to research products and make purchases. As a result, businesses of all sizes and industries are investing in digital marketing to reach their target audiences and stay competitive in today's digital landscape.
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