Choosing an SEO agency in 10 steps? |
Posted: November 19, 2018 |
I recently addressed the topic of companies that are being flouted by SEOs in having sometimes sought. Let's move on to the next step, how to find an effective SEO agency? What is the price of an SEO service? There is no ideal agency, there is no pre-established price. Both will depend on you, the specific case of your market, the size of the agency, your objectives, your competition, etc. Let us see more clearly to help you in the process of finding an Austin SEO Agency. 1) Dig a little about the subject: Without necessarily spending months, find out a little about what SEO is today. Spend a few hours on specialized forums, read some blogs. It is likely that many things escape you, but you will always gain in general understanding. This will probably allow you to better identify your needs. 2) Define your need From one company to another, the need for visibility on the web can be very different. A big e-commerce site will not have the same expectations as a lawyer who works locally. The former will often have to position itself on dozens of competing key phrases and thousands of related phrases related to the products being sold. The second will be content to be visible on his activity associated with his city or region, or about twenty key-phrases only. The actions to be implemented in these two cases will have little in common. 3) Define your goals You now know what you need. But what are your ambitions? When we do not know where we want to go, we never do, so it is necessary to clearly define what you want to achieve as results. To be located at the level of your 5 main competitors? In 6 months, 2 years? What are they? What key phrases are they positioned today? 4) Define your situation SEO is only part of a web project, but it integrates with multiple steps. Where are you? Is your site already completed? Better, do you ask the question of SEO before designing the site (it would be ideal)? Do you have a defined business strategy for your business? Where is your web project in this strategy? 5) Formalize your expectations. At this point, you are able to flat out your expectations. My advice: write them clearly. The fact of formalizing these on a document will allow you to be better perceived by your future interlocutors. Indeed, all SEOs receive dozens of requests far-fetched. They do not even take the time to answer it. When a typo clearly formalizes things, they do not have the impression to receive a request from the last squire who fell from the last downpour who thinks to become rich on the web in three months. 6) Make a first sort of agency or independent. Google is full of results when you search for "SEO agency" or "SEO consultant". Word of mouth may also allow you to make a first selection if people around you are satisfied with a provider. 7) Ask about their reputation. Do not talk about yourself is not necessarily negative (many SEOs do not have the time but are perfectly competent). On the other hand, to make speak of oneself in evil is revealing. Google is your friend. Check if some people are not complaining about a provider. Dig anyway to see if the customer is not an illuminated, cross testimonials. 8) The first telephone interview It is usually during your first call that you will be able to make a huge selection. Does your interlocutor want to understand your activity? Is it able to summarize your expectations? Is he able to give you online examples of client cases he worked on? What are the results? Are they convincing? What actions has he put in place for these? How long has it been on these issues? How do they extend in time? 9) Sorting in speech Without being paranoid, beware! If a lot of SEOs are real pros, quacks are swarming too.
10) Let's go, do the final sorting and ask for quotes. After these first interviews, go back to the forums and specialized blogs. Your searches will be more precise. It will be easier for you to sort out all the information you have been given. Remake the top of your expectations. After all that you have learned during the telephone interviews, there is a good chance that you can seriously supplement them. Then send your requests by email enclosing the formalized document of your needs.
|
|||||||||||||||||||||||||||||||||||||||||||
|