There are way over 300 million companies in the world today, and this number will grow in the future even more.
Some brands are huge like Pepsi and Coca Cola, while others are smaller, as a one person business.
With so many brands in the world, is getting harder to create and find a unique name.
How Can You Create a Brand Name?
There are six steps to follow when creating a new brand name for a person or business.
1. Decide Who You Are And What You Stand For
The first thing to do when creating your brand name is to establish who you are because at your core, your business really needs to reflect who you are and what you stand for.
You have to insert your own personality, desires, dreams and wishes into the brand that will represent you.
A brand is only a reflection of your personality, so by focusing on what you want to accomplish, and who you are as a person, is a great way to build a brand that has a long-lasting impression, and drives customers to your door.
2. Research your audience and your competition
You wanna make sure that you are reaching the right people, and to do this you need to define who is your audience.
After you know your audience, you have to build a brand that is reflective of what your audience is looking for.
Additionally, you have to check what your competition is doing. This way you can identify what are they doing right, and also what are they doing wrong.
This way you can find an opportunity to come in and shake up the industry a little bit. You can do this with colors, logo, brand name, how to identify yourself, how your brand identifies, etc.
You don't have to make the changes just for the sake of being different. Pay attention to your competition, and see what your customers want.
By checking what others that are older in the industry are doing, you can avoid some pitfalls that you might otherwise fall into.
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3. Define your message and your voice
Define how do you want to speak to your customers, what should your voice look like and what message you want to send to your audience,
By knowing how your customers can find you, you need to know what you will say to them when they arrive on your page or at your door.
Once you decide your voice, you can ensure that your logo, branding and color choice and your website all reflect that.
4. Invest in your brand
Your brand and your brand assets should match each other, If your brand is built on trust, you have to work very hard to earn the trust of your customers, and your brand assets should reflect that as well.
This means professional website, professional logo, and the colors used by your brand should convey trust.
5. Think large, but act local
This is true regardless of what company you have because it works the same for local companies, service-based companies, but also for global agencies, global businesses.
Get involved in local festivals, support local nonprofit companies, sponsor a local school, sports team, get involved in local activities that defines or resonates with your brand.
6. Become your brand
Your brand is not defined only by your website, logo, flyers, newspaper ads, display ads, etc,, the core message of your brand should be you.
You are your biggest brand advocate, because you know your brand better than anyone else, and you lead the charge defining what your brand is going to look like. By following all these steps, you can build your brand from scratch.
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Author : Dany Ovy |
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