5 Reasons to Use Custom Wall Calendars for Business Promotion |
Posted: November 18, 2020 |
A promotional calendar is a right way to keep your company front and center in the mind of your prospects. Many entrepreneurs have a notion that with the advent of modern technology, printed wall calendars have become obsolete. But this is a wrong notion. Everyone has a calendar hanging on a prominent wall in their home or office. Now you can customize wall calendar printing with any photo and/or promotional message along with your company name, slogan, mission and vision, logo, and contact information. The most popular format of the wall calendar is a single large sheet version. However, multiple pages tagged into a monthly or quarterly format is also preferred by the users. If it’s about any marketing specialties or gifts, or promotional giveaways, nothing can be more effective than a custom wall calendar. Benefits of custom wall calendars There’s hardly any less pricey option than wall calendars to provide such a high-impact exposure all across the year. Let’s find out the top 5 benefits of custom calendars.
2. Rational and effective – Custom wall calendar printing is an effective way of marketing. For almost every individual, a calendar is a necessity. You will find at least one wall calendar in every household and office that people refer to just about daily. Besides, being a useful marketing tool for brand awareness, a calendar also serves an important and practical purpose for the users. Though the tools are featured with the company name, contact information, logo, and many more, it will be considered as a welcome gift instead of an obvious advertising medium. 3. Inexpensive – This is another great benefit of calendars. Custom calendars usually have a great perceived value though they are not costly to print. Moreover, in comparison to mass endorsement through radio, TV, billboards, and the Internet, it's not needed to spend even a dime on messages missing the mark. You can have complete control over who will get a copy of the calendar. By doing this, you can customize your message to the interest and needs of your target audience. As such, calendars ensure targeted exposure against the minimal expense and that makes them one of the least expensive marketing tools to opt for. 4. Tangible - A printed wall calendar exists in its physical version. And this will place your promotional messages in a frequently visited space to make a meaningful statement. Message on a calendar won’t be like a radio spot, TV commercial, or an online ad. Unlike digital calendars that have to be viewed on a cell phone or computer, a printed save the date calendar doesn’t need any electronic device to be seen. Wall calendars are low tech. But they are readily available and thus ready to serve your offering while influencing the purchase decisions of the customers. 5. Continual exposure – The handier an item, the more chance it will be used. As hung, wall calendars will stay in that condition. This ensures that your company’s name and marketing message can be seen over and again for a minimum of 12 months. There is hardly any marketing tool that offers such a long-lasting impact for such a meager investment. Also, don’t forget that the exposure provided by the calendar is not just meant for the recipient but also for everybody else who views it on the wall. The first calendar received by a person is likely to be on the wall for the rest of the year. So don’t be late in distributing wall calendars with the name and logo of your company by the end of the year. Make sure your calendar arrives much before other business’ calendars. Start processing the production at the earliest.
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