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If you are looking for a search engine optimization service provider, there are some common things to consider when evaluating one. In this article, we'll discuss Meta descriptions, Title tags, Schema, and keyword research. But before we get into those details, we'll take a moment to review the basics of SEO. Listed below are some of the most basic practices that any SEO services in bangalore should follow.
Keyword research
There are several ways to gather keyword data. One of the best is Google's Search Console, which shows ranking data for various keywords. This data can help you craft better content and optimize your site's SEO. For example, if you offer ice cream, you can find out how many people are searching for "ice cream in NYC" locally and nationally. You can also check out what your competitors are doing for keyword research and get some ideas.
Once you have a list of keywords, you can start building content around these keywords. You can even use seed keywords, which are a one-word or two-word combination. Seed keywords give you an idea of what you're looking for in SEO services. If you're trying to rank for the term "shoes," use a broad topic, such as shoes. There is more competition for this term, but it can give you a better idea of what to target.
Meta descriptions
While the title and description of a page are critical to getting noticed in the search engine results, it's the meta description that will really drive traffic. An excellent meta description should highlight your Unique Selling Points, or USPs, and be concise. With only a few milliseconds to capture a user's attention, it's essential to make your meta description stand out. Listed below are a few tips for optimizing your meta descriptions.
First, try not to use fancy characters in your meta description. Although this might seem counterintuitive, search engines dislike copyright symbols and trademark symbols. Using these symbols regularly can affect your ranking. Use regular special characters like commas, dashes, and pipes. You can use up to 160 characters in your meta description. This should be enough to attract readers and convert them into paying customers. However, if you're unsure of what to write in your meta description, try out several options before finalizing one with the help of the best SEO company in bangalore.
Title tags
The importance of title tags cannot be understated. They help search engine crawlers to understand what the page is about, and if the title is good, the page is more likely to rank for that word. The content of a title tag depends on the keyword and the user's intent, but it is essential that it is unique for each page. Here are a few tips for creating an effective title tag:
Your title tag should be as descriptive as possible. However, it should not be longer than 60 characters, as Google will truncate those tags over this limit. You should also include your brand name, if applicable. To do this, you can use the =LEN() formula. This will let you know how many characters you have in your title. If you exceed 60 characters, you may be cut off by Google.
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