Why Law Firms Are Racing to Adopt Content Marketing, and Why You Should be, Too |
Posted: December 15, 2017 |
Content marketing is not new, and neither is SEO, yet so many companies continue to operate without it, which is plain bad business. SEO and content marketing are key to staying competitive in today’s expanding online economy. Whereas once upon a time, it was sufficient to have a domain and a few, un-optimized webpages, websites that operate under that model today are hidden in the depths of search engine results, floundering for air on page 100 or 259. If you’re an attorney who wants to compete with other lawyers in your area, law firm SEO and content marketing is not an option, and here’s why: Other Lawyers Have Adopted it—A Lot of Them The legal industry is one industry that is absolutely crushing content marketing. Many law firms have realized the benefits that online marketing offers, including low marketing costs and outstanding results, improved customer perception and a boost in reputation. These law firms are killing it in both organic and local search, which is why you need to adopt content marketing as well. Without implementing efforts of your own, you risk falling into oblivion and being outshined by attorneys with possibly less experience but more business savvy. People Rely on Lawyers Who Can Provide Answers One of the biggest benefits of content marketing and law firm SEO is the ability to mold consumer perception and boost your reputation. Content marketing allows you to provide potential clients with answers to their most pressing questions and quite possibly to alleviate their stress and worry. Most people who need a lawyer have a lot of questions, and they’re going to rely on the guy or gal who can give them the answers. When you provide advice online, people will learn to trust you, and therefore, turn to you in their time of need. Content Marketing Gets Results Phonebook ads and newspaper flyers are a thing of the past. Today, it’s all about online marketing, including content marketing, social media marketing, PPC ads and SEO. If you’re tired of wasting precious marketing dollars on ads that seem to produce zero results, it may be time to shift your approach to content marketing. Content marketing—which includes SEO—works, and not only does it work in the short-term, but quality content continues to work for you for years after its publication. More and more law firms are beginning to recognize the potential that law firm SEO and content marketing offer. If you want to stay competitive, it’s time you realized it too.
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