What Every Entrepreneur Should Know About Domain Name Extensions |
Posted: May 16, 2019 |
There are loads of domain name extensions out there at the moment. Lots of people are choosing extensions like .games, .London, .photography and so on. There are primary domain extensions, country extensions and secondary domain extensions. The question you need to ask yourself is which extension is best for your business? The answer depends on numerous factors and will help you to try and understand a little more about the landscape in this article. It is worth noting to start with that most people expect businesses to have the .com extension. This is a legacy of the .com being the primary and most respected domain name extension and the .com is normally the hardest to get due to availability. Other domain extensions that are considered to be well reputed include the .biz, .net and yourcountry top level domain extension. The Most Common Domain ExtensionsHere are the five most commonly used domain extensions, from which you might like to consider your option. The reality is that the domain name extension you choose has a much bigger impact than you might think on your business. How May a New Domain Name Extension Help You? New domain name extensions are fun and provide the opportunity to really get your business embedded in the niche. Here are some great ideas that demonstrate the power of new domain name extensions. You get the idea? The new domain extensions available are pretty cool and also highly functional. They can add context to your domain name extension providing more cognitive resonance for your customers and attracting more prospects by setting off the right activations in their brain when browsing. You can stand out from the rest with a new domain extension andprovide a modern feel to your website. Why Do Some Experts Suggest That You Purchase Multiple Domain Extensions?When your business takes off competitors and cyber squatters may have negative motives and start paying attention to your business. If they can purchase a domain extension with your business name they can set up an online presence that attempts to steal customer data, or just leads to missed sales and reputation damage. When competitors buy domain extensions with your brand in them you can get them to desist through legal means, this will cost time and money and the damage to your attention may already have been done. Your customers may enter the wrong domain extension, such as the .co.nz instead of the .com. To avoid being tricked, and you having multiple instances of your domain showing in your target territories, it is only best to register and keep several domain name extensions. You can do this on the cheap by using registrars such as Domains4Less | Cheap Domain Name Registration | Domains4Less Do You Need to Have a Website With Each Domain Name?Many people think erroneously that you need a website for every domain name. You don't at all. You can park a domain name and keep it safe, or you can forward a domain name onto your main website address. Are You Allowed Any Type of Character in Your Domain Name?You can use a few different types of character including hyphens, numbers and letters for your domain name. Hyphens aren't really recommended, as they tend to signal that you are settling for a domain name with a hyphen because you couldn't work out a better alternative. Hyphens tend to suggest a lack of imagination on your part and that you are not the best solution in the marketplace. Capital letters don't matter in domain names and so don't plan on your branding online including capital letters in the search results. What Are the Most Important Characteristics of a Good Domain Name?A good domain name should be short, catchy and memorable. Ideally, you want to keep your domain name less than 7 – 10 letters and you should avoid anything that could cause confusion, such as numbers and particularly the number zero (which often gets mistaken for O). Domain extensions work well when there is a brand element to them which will increase your ability to make an impact in your target marketplace. There is also a good argument for incorporating keywords, or trying to trigger keyword associations in prospects and your customers, by using language that is associated with a product, service or industry. There are lots ofgood domain name generators out there to help you choose the best domain name for your business. If the domain you want is taken then it may be a good idea to choose a company tagline for your domain, such as poweritup.com, bettertogether.com or whatever becomes associated with your brand and tells your story.
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