In marketing, advertising and in Local SEO it is essential to monitor your market and particularly your direct and Local competitors. This process often starts with powerful web analytics using the SEO tools available on our platform and then requires careful interpretation of the competitor analysis. It’s hard when you are busy to take time out from working at the “coal face” so to speak. I can tell you that we often get new clients who have struggled for a few years with declining sales before coming to us and after a few months when our Local SEO Tools work starts to pay off they always regret that they did not take action earlier. Probably, like you, two years earlier they thought it would just happen somehow or the decline would reverse itself for some reason that they never actually identified – blind hope! Or they felt that they already had more than they can cope with worrying about their own business without worrying about someone else’s!
So my recommendation is don’t leave it too late, SEO has some quick wins and some that take longer to get the full benefits it will take some time (plan for 6 months hope for 3 depending on competition) so start early, don’t wait for your site to be perfect because it never will be – instead use the “minimum viable product” approach so you can get on with building the most important asset your digital presence. In the words of Nike “Just Do It” because it can solve your problems, remember in a relatively short period of time it will save you both time and money.
Make the time to stand back and look at the slightly bigger picture at least once every three weeks, even if only for half an hour to strategize. Focusing on your own unique competitive landscape, free from distractions can bring great clarity to the direction you need to take, problems that you need to fix and the priorities you need to make too. It can save you from wasting time and resources on the wrong the things and get positive ROI on Marketing faster too. Most business owners, I would venture all successful business owners, recognize the need to study their competitors at some point but the mistake often made after doing this is how they interpret and use that information. There is a tendency to focus on what is easy to see especially when they are busy and then to emulate it, without properly considering the drivers for a competitor’s success.
Resource By : http://www.articlesbase.com/seo-articles/the-local-seo-secret-your-competitors-wish-you-didnt-know-7454998.html
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