Each time you try to rank for keywords, you are competing against all other businesses and websites out there. Competitive keyword analysis should give you an edge over your competitors. Keyword analysis lets you identify the keywords that have not yet been targeted by others in your niche. Likewise, it helps you determine the difficulty of ranking for a certain keyword depending on how popular it is and who else is using it. It may take a lot of time to do a full analysis of competitive keywords, but it’s certainly worth doing in the long run. Certain factors can greatly affect the results of your competitive keyword analysis:
- Organize your keywords – Do your research before you start analyzing the keywords. Consider inputting all your keywords in a spreadsheet to keep them organized, then look up the search volume for every keyword and input the data beside each respective entry.
- Your SEO budget – Think about how much you are willing to spend per month to go after those keywords. A $500 budget may not be enough for highly competitive keywords due to the risk of getting no traffic at all. Hence, consider targeting more realistic terms that can attract a steady amount of traffic, no matter how little it is, since it could make a huge difference in the long run. Make sure you are willing to spend money to target your keywords and that you have the budget for it.
- Determine the amount of competition for every keyword – This means finding out how difficult it will be to get into the top three listings for each keyword in a search engine like Google. Assign a competition value to every keyword and rank them based on the amount of competition they are getting. From there, you should be able to determine the amount of competition for the keywords. This can take countless hours to do manually, but luckily, there are a number automated tools available to help you figure out the amount of competition for each keyword within minutes. To ensure that the tool you are using is generating an accurate competition estimate, take time to manually go through a dozen or so keywords. Then, check if the tool’s competition assessment is roughly the same as yours
- Think long term – Promotion and content will help you target keywords, but it will take several months of high-quality and consistent work on those aspects before you see a significant spike in your traffic. You can hire a seasoned SEO specialist to make the content and perform the promotion. That way, you can avoid the guesswork, and you do not have to worry about doing all the work by yourself.
About the Company:
Aqaba Technologies, established in 2004, is a Certified Google Partner and an independent digital advertizing agency. They help businesses to navigate the new socially engaged web. Their services include web design & development, marketing automation, reputation management, PPC management, program management & search engine optimization services in Detroit, Michigan.
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