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Digital Marketing Tactics Guest Posting Posted: October 17, 2022 @ 6:09 pm |
Guest posting is a way for bloggers to get exposure for their blog and to attract new readers. It is simple. You write a post about a topic that is relevant to your blog, and then you submit it to a blog or website that you want to feature. The website or blog owner will then add a link to your post on their own site. It is one of the most popular forms of digital marketing to build relationships with other bloggers and potential sponsors. Increases search engine rankGuest posting can be an effective way to increase your google search rank. By submitting articles on other sites, you can help to build a relationship with the site owner and potentially receive increased traffic in return. There are a few things to keep in mind when guest posting, however, so that you don't end up wasting your time and effort. 1. Make sure your article is well-written and relevant to the site you're posting on. 2. Make sure the article is free of spamming or inappropriate content. 3. Give credit where credit is due – include the name of the site owner and link back to their page if possible. 4. Be prepared to provide helpful comments, ratings, and links to your own articles on other sites if requested. 5. If you have an interesting article relating to a specific niche, consider contributing it to the site owner's blog. 6. Create a Guest Posting Agreement - This is the contract which outlines the terms of your guest posting arrangement. It should be worded as follows: "I, (the writer) agree to write and post on xyz.com for a period of _______ (number of months). I will post at least (number of times) per week. I will write about (topic). I understand that the site owner reserves the right to edit and publish my work. He will credit me as the author of all articles. I will not post more than (number of articles) per week. I will contact the site owner if I would like to write for another site." 7. Make sure that there are no conflicts with the site you intend to contribute to. 8. Write about something that you actually care about. 9. Make sure no one else has written about the same topic. 10. Make sure that there are no conflicts with your employer (if applicable) and your client/customer (if applicable). Establishes you as expert in the fieldGuest posting is one of the most effective ways to establish yourself as an expert in your field. By writing for other sites, you can share your knowledge and build a following of readers who trust you to provide quality content. In addition, guest posting can lead to new opportunities for collaborations and partnerships. Here are 8 tips for successful guest posting: 1. Research the site you're guest posting on before submitting your article. What are their mission statements and target audience? Do they publish high-quality content? These questions will help you determine whether or not a site is a good fit for your work. 2. Choose articles that match your expertise. If you're a food blogger, don't submit an article about business strategy; instead, focus on topics that relate to food-related topics. 3. Proofread your article before submitting it. It's incredibly easy to overlook typos and grammatical errors when you're working on a deadline. It's also easy to submit an article that has misspelled words, wrong or missing punctuation or other mistakes.) 4. Pay careful attention to the submission website's submission guidelines. Make sure that you've read the guidelines thoroughly before submitting your article. 5. Submit at least three articles per week, and wait to hear back from the site once a week or so. Lucrative Source of Passive IncomeGuest posting is a great way to generate passive income. No wonder it has become a popular way for bloggers to earn while on the go. It can make you great money if done correctly. It's a great way to get exposure for your blog and build relationships with influential bloggers. There are a few things you need to do to make sure your guest post is successful. Many bloggers believe that guest posting time flexibility is one of the best aspects of blogging. This allows you to combine blog writing with other commitments, such as work or school, without feeling rushed. Searching for Guest Blog SitesIf you are looking for guest blogging opportunities, there are many search engines that can help you find them. Some popular guest blogging search engines include Google, Yahoo! and Bing. You can use queries like "Keyword "+"write for us" to search sites that offer guest posting opportunities. For example for auto blog you will use automotive + write for us or cars + write for us , similarly using keywords that suits your niche and area of writing. While some guest blog platforms require a registration process, others are free to use. Once you have found a guest blogging site that you are interested in using, be sure to read the guidelines carefully before submitting your blog post. Always be prepared to provide a detailed bio and list of previous guest blog posts.
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