It is your domain name that creates a separate niche and identity for you on the virtual platform. Not only does it add value to your business, but also makes it look professional. There is no denying the fact that a proper domain name effectively enhances your business’ credibility on the cyberspace. Therefore, picking the correct domain name is no longer a choice, but a necessity for all business owners. Following certain excellent rules while finalizing your domain name will fetch you the right one. Breeze through the article and know the 12 golden steps worth following while selecting your domain name. 1. Develop a unique approach Steer clear of choosing domains that are nothing but hyphenated, plural or misspelled versions of other established domains. That will inflict fatal blows on the popularity of your website by misguiding potential customers. 2. Find out targeted keywords. Before beginning the search process for your domain name, it will be judicious to list a set of keywords that represent your business. Find out five crucial keywords that best define your business and create unique domain names by adding suffixes or prefixes to them. 3. Ensure hassle-free typing makes sure your domain name is easy-to-type. Names who require great attention and care to be typed correctly can wreck havoc on your enterprise marketing value as well as its branding. So, the bottom line is that you will have to avoid large, unmemorable and unpronounceable words while deciding your domain name. 4. Opt for dot-com domains. If you wish to build your business website successfully, then choosing the dot-com domains will prove to be the smartest move. Remember, owning dot-com domains are critical to ensuring massive amounts of traffic for your website. 5. Select shorter names There is no denying the convenience of smaller domain names. Apart from being easily memorable, domain names of shorter length prove to be appropriate for print, digital and media marketing. Other than that, they also accommodate more characters in the SERPs than their lengthy counterparts. 6. Choose comfortably recallable domain names. Whether it is the Search Engine-dominated marketing or the classic Word-of-Mouth, freely recallable domain names always score more than their elongated fellow members. Therefore, you must select easily memorable domain names if you wish to be the most relatable enterprise. 7. Be careful about copyright infringements Perform extensive research to avoid contravening other’s copyright. Copyright violations can prove to be the best recipe for a great business disaster. Pay visits to http://www.copyright.gov/records/cohm.html and make sure your chosen domain name is free of copyright issues.
8. Essay your business goals' Domain names that speak about the essence of your business are much more relevant than the un-intuitive ones. While choosing one for your company, make sure the domain name gives an idea about the kind of work you do. 9. Avoid digits and hyphens' Popular search engines such as Google gives poor rankings to domain names containing hyphens and numeric value. Additionally, such domain names are verbally bad and hence; they lose out on earning website traffic and branding. Make sure you avoid digits and Roman numbers while selecting your domain name. 10. Choose matchless monikers for branding Just as a unique nickname will help you create a distinguished identity for yourself; a great moniker will effectively enhance the value of your domain name. Choose rare monikers and build your domain names in the most exceptional fashion. Quite inevitably, it will take your business branding to unsurpassed heights. 11. Use domain selection tools Check the availability of a particular domain name, and then finalize your purchase. And several domain selection tools will help you do that. 12. Don’t follow trends blindly plan your domain name selection process in compliance with your business objectives and goals. It is fine to follow the current trends but never let that overpower your creativity and innovation. By following these golden rules, you will surely find out a domain name that earns you potential customers, traffic, and huge ROI.
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