Benefits Of Music Promotion |
Posted: February 23, 2022 |
So, your band has recorded a few songs and you’ve even gotten music gigs, but things don’t really seem to be escalating as you hoped they would. If your phone isn’t ringing often (or isn’t ringing at all), it is a definite sign that a new promotional strategy is in order. Whether you attempt to do it yourself or through the guidance of a professional company, there are plenty of benefits to be reaped from promoting your music to the masses in an efficient way. HOW TO BUILD A FANBASE FOR YOUR MUSIC It isn’t just about quantity — it’s about quality, too. Reaching a wider audience through music promotion means you can have access not only to more fans, but also to better fans: the loyal die-hards.
Of course, even the most die-hard supporters can’t jump on a bandwagon, so to speak, if they’ve never heard of you before. That’s why you need to… NETWORK WITH OTHER BANDS AND MUSICIANS Metal heavyweight Metallica is just one example of the powers of networking. Metallica’s lead guitarist, Kirk Hammett, got his first gig after members of his former band, Exodus, introduced him to vocalist James Hetfield and drummer Lars Ulrich.
Years later, Foo Fighters drummer Taylor Hawkins followed a similar path, joining the band through a recommendation by Alanis Morissette. Even if other musicians don’t perform exactly the same type of music as you, they can still help connect you with relevant artists. You may be surprised at what sort of collaborative projects you get involved with as your talents grow and your musical interests expand. In addition to introducing you to other artists, your fellow musicians can also help you get the attention of key industry people. Toward that end, you should also be thinking about… CONNECTING WITH RECORD LABELS AND A&RS A&R stands for “Artists and Repertoire,” but you probably know this role by a different name: the talent scout. A&Rs are often described as the “gatekeepers” of the music industry, because their attention has the power to lift an emerging act out of obscurity and into fame However, aspiring musicians should be wary: landing a CD on an A&R’s desk, or getting them to attend your show, is nowhere near enough. If these industry scouts take notice of what you do, it is critical that they encounter an act which exhibits credibility, professionalism, and the potential to handle the spotlight of the music business with ease. (And talent, of course.) A strong promotional campaign can help a band achieve that status and maximize their chances at landing a sought-after record deal. Rock and roll guru Dave Grohl summed up his advice for aspiring bands with these words: "Timesza media.” Even though he has the evidence to back up his words of wisdom, most groups out there have found that playing gigs isn’t enough on its own. With the right strategy in place, music promotion is often the solution for musicians who seek to play for millions. If you have questions about how music promotion could help your band or solo act, Timesza.com can help. Visit us @ Timesza.com for more information.
|
|||||||||||||||||||
|