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When it comes to building a successful dental practice, you must figure out who your ideal patient is. In this video, I'll share with you the foundation you need in order to get started with fleshing out your customer avatar.
Your customer avatar has 5 major components:
1) Goals and Values - Make note of the goals and values relevant to your products and services. Your ideal patient's goals and values will drive all of the dental marketing content that you produce, from your email campaigns to your website copy.
2) Sources of Information - These will help you determine the best places to advertise. When buying traffic from ad platforms like Facebook, you'll be able to laser target your ideal audience by focusing on these niche interests.
3) Demographic Information - This is the bit of information that will truly begin to bring your customer avatar to life. This provides you with powerful targeting options when creating Facebook ads and an understanding of who it is your copy should be speaking to.
4) Challenges & Pain Points - Once again you want the challenges and pain points of your ideal patients to be related to your dental practice's products and services. Incorporating an understanding of their struggles into your dental practice marketing strategy will help you in driving new products/services as well as your online marketing for your dental practice. The information you get here will provide you the creative to compel your ideal patient to take action NOW.
5) Objection and Role in Purchase Process - We establish early on that in marketing for dentists, it's important to understand that women make more than 90% of all buying decisions when it comes to dental care. In regards to objections, you want to know what reasons your ideal patient would have for not becoming your patient and address these possible objections on your website and ad copy.
Our Dental Marketing Agency is backed by a Dental Clinic owner and has experienced first hand the struggles and challenges with marketing and running a multiple chair practice
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