Top 7 tips for Spotify music promotion for every music artist |
Posted: September 11, 2023 |
More than 40,000 tracks are being uploaded on Spotify on a daily basis and the platform is taking a bigger shape with an increasing number of musical content and listeners on the platform. As a result, Spotify have also become quite competitive for most emerging music artist. In order to stand out among the horde to create a successful music career ahead, the artists are taking help of the promotional strategies that can boost their exposure and visibility in the market. If you are a music artist as well and looking forward to knowing the effective ways of Spotify music promotion, here are 7 easy steps to embark on the journey. 1. Spotify for Artists Made especially for music artists, creating an account here allows the artists to take complete advantage of the platform with a handful of tools and features. His app helps to create and maintain your Spotify artist profile with regular updates and key insights. It is the first and most important step to garner attention from the listeners. 2. Pitch to the playlists As you already know, there are numerous playlists on Spotify along with a huge number of playlist creators as well. Getting featured in these playlists can help you gain more listeners with music tastes similar to your music. So, make sure to find such playlists and their creators as well to pitch them your song personally. 3. Collaborate with others Collaboration is perhaps an old trick in the book but it still proves to be quite effective when it comes to promotion. When you collaborate with other music artists, it is a win-win situation for ends as just like you, the other artists also get exposure from a completely new audience base. Collaboration projects also add more dynamics to your musical projects. 4. Utilize the Social Media Do you know that over 420 million new users per year are joining and being active on various social media platforms like Instagram, Facebook, and Twitter? Exposing your music through these platforms can help you generate ample buzz in the market. It not only helps to gain more listeners but also improves your online presence on search engines and on Spotify as well. 5. Add Canvas and lyrics to your tracks If you are still losing monthly listeners, perhaps it is time for some visual elements. Just like the profile picture and album covers play a vital role in building brand perception for your music; adding canvas for your tracks can help to create a visual identity for your music. It is attractive and helps to keep everyone engaged. Lyrics are also great for engagement and listeners really look forward to reading them. 6. Spotify Ad Studio It is a long-term investment for your musical career as Spotify Ad Studio is a self-service advertising platform. This application helps to create paid ad campaigns for your music on Spotify. 7. Check the Analytics So after all these efforts, is your Spotify promotion campaign running well? If you really want to know the answer, you would need the analytics and results of the promotion. It displays valuable data on various aspects such as CTR, add clicks, ad frequency, and many others. Bonus Tip Last but not least, being a music artist and focusing on music and promotion is not an easy task. You would require someone reliable and flexible for your promotional work and in this case; music promotion agencies are the best option. Tho their packages are paid, the impactful results make sure it is worth it.
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