How to promote your business on the Internet |
Posted: January 7, 2018 |
The Web is one of those alternatives to generate potential customers, and if you have not considered it yet, or have not given it enough importance, this is your opportunity to learn in an easy and practical way how to promote your business on the Internet. There are different tactics to promote your business, but the Internet is still one of the cheapest and that nowadays should not be missing from your list of advertising tools. I must begin by clarifying that you do not need to be a webmaster or a computer engineer to take advantage of the Internet to attract customers to your company. And for that reason we have developed this list of tips as practical as possible so you can start your own as soon as possible online promotion strategy. Create a website for your company. Many entrepreneurs create web pages for their businesses which is currently relatively simple, free and you can do it in a very short time. The web page of your business is a summary of the most important information that your customers should know such as: your services, product lines, vision of your company and especially, your contact information such as telephones, fax, email and your physical address. However, creating a page is just the first step and you should be very clear that visitors will not come by themselves. It is precisely there where the web promotion comes into play. For Create your own website of your company in 30 minutes, follow this link. Include the address of your website in all your advertising and correspondence. Make sure that the address of your page (also called URL) appears in your correspondence, in your emails (as a signature), in your promotional items such as shirts, uniforms, pens, brochures, etc., on the business cards of all your collaborators , advertising on billboards, advertisements in the press, vehicles, etc. This will help anyone to write it down and visit it later to learn about your products and services, thus becoming a potential client. Register and promote your page in web directories. The directories are portals designed to agglomerate to different pages of companies classified by their business reason. Including your web page in a directory will allow you to be located by topic when a potential client searches for specific products or services. Registering in a directory is usually very simple and free. If you want to know some of the best directories in Spanish to make your page known follow this link. Post classifieds online. There are several pages to publish free classified ads on the Internet. These allow you to easily and easily make publications that will be seen by hundreds of users from different parts of the world and you can even choose if you want them to be published for specific countries. A very good recommendation in that regard is the website World announcement OLX of Alec Oxenford that has many visitors who could know about your company. Posting a classified here will only take a couple of minutes and could represent new clients, so it's worth it. Send promotional emails to your acquaintances. Occasionally he prepares an advertising mail that lets you know your products or services or that focuses on the promotion of a special offer. It is important that you include your contact information and you must bear in mind that this promotion should be sent to your friends and acquaintances, not to strangers. Why? Because if you send it to your acquaintances they will not take it as spam and they will have less reservations in reading them and deciding if they forward it to their contacts. This is a slow but more secure way to start a promotion strategy via email. Create a fan page on Facebook. Whether you are a common user of Facebook or not, it is convenient that you can learn and take advantage of this important resource as a tool to publicize your business offer. Facebook is a social network that brings together hundreds of thousands of users who come to share their daily experiences and on the way their "favorite tastes" or recommendations. This modality can be well exploited to make your business known and allow your current clients to recommend you to their friends, among which you will surely find other new clients. If you can imagine, Facebook works under a system of recommendations from one network of friends to another which becomes the so-called "viral marketing" strategy" that expands at great speeds when you have something good, interesting and useful to offer to the virtual community." Use advertising services with sponsored links. If in addition to the free resources, you want to invest in small business advertising with greater relevance, then you can contract different advertising spaces in blogs, important web pages of your country or your market and thus access a more powerful and targeted type of advertising. For this you can contact directly the webmasters who manage certain pages or use Google contextual advertising services that allow you to publish ads configured according to the specific parameters you need and for which they charge you only a few cents when someone interested clicks on your ad. This type of advertising sponsored links is very effective and recommended and can provide excellent results as long as the ad is well designed. If you want to know more about Google Adwords and start using their services, this is the link. You can also find out the similar version of Yahoo that is Publisher Network (in English).
|
|||||||||||||||||||||||||||||||||||||||||||
|