7 Top User Generated Content Examples For Brands |
Posted: November 3, 2022 |
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way to produce quality content and reach broader audiences on TikTok and Facebook/Instagram at a lower cost is by turning to influencer marketing agencies like ours (HouseOfMarketers) that work with creators who produce user-generated content (UGC). In this article, we’ll take a look at some top user generated content examples. We’ll also explore how brands can make the most of this powerful marketing tool on TikTok and beyond. What is User Generated Content?As the name suggests, user generated content refers to any content that is created by members of a community. This can be anything from blog posts to website comments, tweets or TikTok videos. On social media, UGC content is often shared by brands as a means of driving visibility on social platforms. UGC provides social proof, increases brand awareness and improves the trust of a brand’s product, website, app or service. The creators may have small followings, or even no following at all. However, our agency picks these creators for our clients, based on their ability to produce on-brand content that resonates with our client’s target audience, leading to sales, installs, signups or whatever our client’s desire. Our paid media specialist division in our agency then boosts this content to a wider audience using tested-and-proven optimisation strategies. How Can Brands Leverage User Generated Content?Let’s say you’re a consumer product brand looking to boost visibility for your line of organic face masks on TikTok. One of your brand fans has shared a short video of themselves using one of your products. Your brand can pick this up, repost it on the company profile (with permission from the user), and even boost it to a wider audience for greater visibility. This is a common strategy for brands on TikTok. It allows you to tap into the network effect of UGC content to boost visibility at a lower cost than working directly with influencers. Often, organic content is created by users in response to challenges or competitions run by the brand. This actively encourages fans to generate content and share it with others who may be incentivized to do the same. On TikTok, brands often use spark ads to promote user-generated content even further. This allows them to reach a wider audience. Simultaneously, it also ensures their ads are seen by the most relevant audiences based on the content created. Spark ads are a relatively new ad format on TikTok. They’re designed to let you boost organic content that’s either been posted by the brand itself or UGC content creators. Anything boosted by spark ads will be tagged as “sponsored content”. However, you will also have the opportunity to add a CTA to direct viewers to your website or another relevant platform. Viewers will also be able to click on the profile of the creator of the content. This can help your brand to gain more followers if you are boosting content created by your brand profile. User Generated Content Vs Influencer CampaignsSometimes, people conflate UGC with influencer marketing campaigns, but there are several key differences between the two. Firstly, influencers are chosen because of the size and engagement of their following. However, this means partnerships with these influencers are often very costly. A single post from an influencer can set brands back thousands of dollars. Mega influencers may have brands competing for their attention. They’ll often have the luxury of choosing to work with the brand that’s willing to pay the most. And while influencer marketing can be highly effective, it’s not always a budget-friendly strategy for every brand. On the other hand, UGC content creators aren’t picked for their following. Instead, they are chosen due to their ability to create high-quality, on-brand content that delivers the message and tone your brand is looking to convey. They don’t necessarily have the same reach and engagement as influencers, but their content can be just as effective in boosting brand visibility. There is no contract or fee for the creator, so money isn’t a factor in their decision to work with the brand.
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