Advertising and public relations is one the most fascinating careers that one can pursue. Full of exuberant creativity and innovations around, this field is truly a place where one can find immense satisfaction if they want to do something new each day and don’t want to be stuck in their cubicle forever.
In a creative field like advertising and public relations, the core traits that one needs to excel in the field are many. Skills can’t be polished in a go; they are a part of a perpetual process. Only if you have mastered them all, then you have won the game; provided you know how to play your cards right!
Let’s look at the skills that are required and their importance in the field-
• Time management: There will be thousands of tasks and deliverables for the day and you would be expected to work expeditely, on time. So make sure you manage your time well. Recognize your important deadlines and prioritise your work accordingly.
• Communication Skills: If you are proficient in language, then you already are a winner. Communication is an essential aspect. To be able to speak eloquently, professionally with clients and superior bosses and at personal levels is a skill that is required in public relations courses of duration. Be persuasive and yet be flexible while communicating anything. Hence, make sure you possess this skill and work on them with time.
• Creativity in a nutshell: As for an advertising professional and even PR professional, there will always be a message to be disseminated to the consumer and clients. Lot of stimulating copies and attention grabbing details will be required that can only be pulled off with creativity and meticulous attention. For someone who is aspiring to get into this field, exclusively for the creative knack that they possess must learn the nuances first before heading forth. Enrol yourself to an insititute like AAFT- School of Communication that promises to shape you up into a comprehensive professional.
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Author : Arun Kohli |
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