How to Pick a Content Writing Topic |
Posted: December 2, 2021 |
Do you understand the difference between a bad blog article and one that performs well? It isn't the amount of backlinks that matters. It's not the writer's choice of photos or the keyword density. It's not the website where it's posted, because even high-DA sites have low-performing blog articles from time to time. The finest blog pieces all have one thing in common: high-quality material. There are several elements to content quality. To begin with, you go into reading a blog article with specific expectations. You're looking for an answer to a question, a solution to a problem, or additional information on a certain topic. To put it another way, your blog entries will only be as successful as your followers will allow. They are interested in reading what you have to say, therefore they click on your posts. As a result, the themes you choose have a direct impact on the performance of your blog. Otherwise, your information may never be viewed, resulting in the failure to achieve the desired effects. How do you come up with a blog post topic that people are interested in reading? Write for an Evergreen Audience Evergreen content keeps people coming back to your blog for months, if not years, while still providing useful and accurate content. Non-evergreen stuff isn't absolutely off-limits, either. In the blogging world, time-sensitive pieces have a place, but their benefits are generally fleeting. When it comes to blog ideas, choose issues that will be relevant in the future. This will help you attract more visitors to your blog over time and get more out of each article. Choose High-Volume, Low Competition Keywords The most effective blog themes are based on certain keywords that help with organic search. Find keywords that are highly searched (at least 100 monthly searches or more) yet have minimal competition using a data-driven method (10 or less is ideal). This effective combination increases your chances of ranking for those keywords and increasing traffic to your blog content. You may perform some competition espionage to discover what keywords they're ranking for. Get some insight into the high-performing material they're generating, and then prepare to develop stuff that's better than theirs. Your Blog Topics Should Be Blog-Worthy With video becoming more and more competitive, your blog subjects must be blog-worthy if you want to rank high. When you conduct a Google search, the results may appear in a variety of forms, including blog posts, videos, product sites, and PDFs, to name a few. To guarantee that your blog post appears appropriately and ranks high, you'll need to mix the relevant keywords with user intent. Let's pretend you're writing a blog article about how to pick a laptop bag. Although selecting the keyword "laptop bags" may appear reasonable, when you put that search into Google, you are presented with product sites rather than blog posts. Because the user intention behind "laptop bags" is more related to shopping than purchasing guidelines, this is the case. Check to see whether your subject makes sense to Google. Create your headline when you've decided on your blog subjects, and then copy/paste it into Google. Is it possible for Google to find out what you're looking for? Or does it offer search results that have little or no relevance to your initial query? You should rewrite your headline if Google is having trouble understanding it. Let's pretend you're writing on how the color green affects your eating habits. When you Google "eating green," you may receive a variety of results:
Some of these are intertwined, but if you want to rank high, you'll need to be clear on how you want Google to interpret your concept. Build a Blog Topic Creation Process Instead of grasping the first idea that comes to mind, using a scientific approach to selecting blog topics might help you find the greatest things to write about. When you get a good idea, go ahead and Google it. Look carefully what other bloggers are saying about the same topic and what holes their material leaves. Look for methods to enrich that issue and give your viewers more resources. Use SEO tools to plug in a few articles. Look at the keywords that those articles are ranking for and see if there are any that you can rank for as well. You want to pick keywords with a large search volume and low competition, as stated before in this article. You'll still need to give the topic your own unique twist, preferably improving on the original.
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