What If Physical Stores Could Reinvent the Experience Virtually? |
Posted: July 10, 2020 |
The shock is harsh for physical stores but this crisis may be a real opportunity for retailers to finally make the shift to digital. Owing to the plethora of benefits of online shopping, the trend is on the rise. Especially since for 2 months, consumers have changed their consumption habits, which raises questions such as:
• How can retailers adapt to this new reality in order to optimize the customer experience, both online and in the physical store? • How can brands adapt their purchasing and service experience to adapt to new consumption habits? • Finally, what about using communication tools – WhatsApp, SMS, or even chatbots – to streamline conversations with customers?
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