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How To Reduce The Shopping Cart Abandonment Rate Posted: March 4, 2022 @ 11:50 am |
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Shopping cart abandonment (SCA) is a headache for many e-store owners. Baymard Institute notes that nearly 7 out of 10 potential buying customers abandon their carts. Although the average shopping cart abandonment rate is about 70%, mobile users abandon up to 85.65% of their intended purchases.
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