Discount coupons: how do they work? |
Posted: December 18, 2017 |
Half price trips, flowers at home with -34%, massages and hair removal with -71%, swimming lessons, special wines and even courses to be a community manager is what these discount coupon portals offer. The world of online discount coupons is part of the new online sales format that emerged around 2005 but managed to position itself and find its niche in 2010-2011. Researchers have been saying for some time that online discounts, courses, promotions, and raffles are the best way to build loyalty among the audience. How do they work? Easy! These portals offer a unique offer highlighted each day to drive hundreds of avid buyers waiting to be one of the lucky ones to acquire a product with at least 50% discount. In most cases, the user fills in a registration form that includes their personal data such as telephone, email, postal address and credit card number. The next step is to select the offer and pay for it: it is common that the person who collects the amount of the sale (and therefore charges) is not the company that offers the discount, but the promotional brand. In general, the promo codes for wish send a daily newsletter with the available offers, which are geo-referenced so that what is offered is a couple of blocks away. The secret of the whole system is that many times the user does not really need that product, but buys it because it is at a lower price than normal. The discount portals will only validate the offer if the minimum number of buyers is met (and that will only be deducted from the balance of the bank account), using what is called "collective purchasing power". Wish.com: the most varied discount center in the market The Wish.com is a leader in this market, with the presence in more than 47 countries. The idea, at that time, was to create a platform to help organize group actions and help people to buy & enjoy any product. One of the ways in which people began to use it was with collective purchases, something absolutely new for the time. According to CEO and founder of the company, wish.com is for young people addicted to the web, who live in cities and who are looking for a good reason to try something new. The result of a good offer is not simply measured in how many people bought the discount, but how many people found out about it and how visible the brand was. Wish.com is perhaps the best known discount portal in the world, with very special and well-selected offers, that's why people prefer them. Although sometimes, strange offers are even published, as in wish.com that offered a discount up to 99%, which of course is impossible in the market.
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