Beautify Your Selling Art Online |
Posted: September 21, 2017 |
Introduction Modern times lay down new laws of ecommerce for artists. Viewing, purchasing and buying art via internet became one of the fastest growing businesses. All commercial transactions are carried out via internet electronically. No matter where an artist live or exercise their talent, the information here will be generic for all of them and applicable for each of them. We’ll speak about rules of selling pieces of art online, technical tips and advice about staying secure while selling, options for better places to sell art. Tips Here are some tips for dealing with online eCommerce: · You should clearly understand characteristics of your clients who you want to attract. · Communication is the foremost! Describe your art online as if you are the owner of the art gallery. · Blogs are your Aladdin’s lamp, one of the best Johnny-on-the-spot. Sharing on Twitter or Facebook about the art you have recently produced can speed up selling process. You may even see the art before sharing work is finished. · Value conveyance is to be communicated: the way you describe the art and all the materials for its producing. · Taboo for surprises. People must feel easy when finding out about the costs of the art. · Framed/unframed presentation. Better value, of course, is for unframed art – a cheaper variant and no delivery problems. And you can always give advice about the best possible type of frame. · A golden rule: firstly, work out the way how you are going to handle orders on packing and shipping. Without this the process of selling online should not be started. · Payment must be easy done and secure. Payment systems are OK, but information about payments and personal data should be also secured (the way it is in Shopify alternatives - Shopping Cart Elite, for example). Sometimes customers need to carry out final transaction when they are offline, particularly when the sum of money is large. · A lot of people feel worried about confidentiality of their personal data. So eCommerce site must be safe for them, and to prove that it’s better to get security certificate of your site. · Refunds and returning goods must be compliant with the law. · Reduce numbers; use Google Analytics service to find out how people discover your site, what actions they make there and how they reach decision to buy. Your site can’t explain all details of the law in the country where the customer lives in. But remember: if your business is connected with selling arts online, you must stick to the law, observe it, understand it and know it. Like it is done in Shopify alternatives, Shopping Cart Elite for instance. So, you must be aware of: 1. Consumer contract regulations 2. Taking information from a trader (before sale and after it) 3. The way this information must be given 4. A right for changing decision for customer 5. Time of delivery 6. Additional payments? 7. Post-contract help of a trader – to pay for it or not to pay. Distance selling It means “no face-to-face” contact between a trader and a customer. No direct contact means selling by phone, by mail order or online. The UK law covers a lot of issues about selling online, and we should remember two types of legislation effect on retailers: traditional protection legislation of consumers, and specific rules about distance selling. Direct marketing (via phone or email) and overseas selling are the specific rules that a trader should know. What are they for? Well, here you are to find it out: 1.A buyer has a right to be aware who he is dealing with (your name and contacts, address, registration number, VAT number of the company) 2.A buyer has a right to know about the product he is buying (goods or services description) 3.A buyer has an unconditional right to annul within 7 working days and after that he has a right to get a full refund (prices, taxes, a way to pay, delivery matters – costs and time, contract length and conditions, cancellation right) 4.The buyer’s payment card is fully protected from card fraud Invoices The government has clear definition what must be included into invoice and what law is applicable if we speak about refunds, both giving or accepting them. Be always aware of all the paperwork you have to do before making actions. Software If you start studying ecommerce software, think about following issues: -Possibility of integration -Accessibility (if an online store is easily seen of different-sized screens ) -Quantity of templates -Display of product -Payment system – if it is allowed to pay with it or not -Reports: standard
|
|||||||||||||||||||||||||||||||||||||||||||
|