Ways to Make Your Blog a Lead Generation Machine |
Posted: January 6, 2023 |
Ways to Make Your Blog a Lead Generation Machine The significance of blogging For a business, blogging does more (or should) than let followers know about current corporate news and activities. When done correctly, it may help you position yourself as an expert in your sector, provide people an inside peek at your workplace culture, and improve your SEO. By writing blogs that educate your consumers about your product or service and the sector in which it operates, you position yourself as a go-to resource for your audience when they are in need and it helps in lead generation. Furthermore, the more valuable content you post, the more positively search engines such as Google view your website. As a consequence, you'll get more traffic from search engines. In fact, businesses who use blogging obtain 97% more connections to their website. And, as we all know, one of the most essential things Google considers when ranking your website is the number of incoming links. What happens when visitors arrive? You want to entice them, attract their attention, compel them to act, and convert them into customers. However, before you can benefit on their client lifetime value, you must first obtain their personal information via a process known as "lead generation." Here are some methods for enhancing your lead generation marketing approach. Include CTAs in the body of your blog content. A call-to-action is just a strategy to urge your reader to act. They are required for post-click landing pages and advertisements. Surprisingly, they are rarely utilised in blog entries. If you're creating an article about how to create leads, try inserting a link to a relevant ebook or whitepaper in the text of your post (like the one in this line). Check out the "Hello Bar" If you've ever visited a website that has a bar across the top of its page that looks like this: you've seen one of today's most popular techniques to create blog leads. The Hello Bar covers your website and contains a CTA, allowing you to redirect users to post-click landing pages and squeeze pages without being too intrusive. If readers aren't persuaded to click right away, it will follow them while they read your blog content. In terms of lead generation, the 'Hello Bar' may be an effective tool. Like Derek Halpern, use it to deliver targeted visitors to your email list. He was able to obtain 1,180 email subscribers with its assistance in just 30 days. Provide your readers with exclusive stuff. Just because you provide free ways to grow your business doesn't mean you can't save something for individuals who are prepared to give a bit more in exchange for additional information. Tease your followers with special material that will benefit them even more than free blog access. Jon Loomer, a Facebook marketer, has a wholly private portion of his site called "Power Hitters Club," which builds on themes mentioned in his regular postings. The trick to doing this well is to provide value in your regular blog entries while diving even deeper in your special material. For example, Jon provides excellent information on his blog, but for Power Hitters, he organises live, 90-minute workshops that go through the free stuff he mentions on his blog in greater depth. Provide incentives to your readers If you manage an e-commerce website, giving your blog readers the opportunity to purchase things at a reduced price is a terrific approach to create leads. The Gap offers discounts to individuals who sign up for their email newsletter and goes so far as to offer bargains through text messaging so that you "never miss a thing." Deals, styles, and other items are among those "things": Experiment with a welcome redirect. If you've just developed a piece of content that you believe will be useful to all of your viewers, consider employing a "welcome redirect." WordPress has a plugin that allows you to redirect website users to a lead capture page before they reach your blog. Keep in mind that this is a more "direct" strategy than the others we've discussed thus far. As a result, it may irritate your blog's readers. Always A/B test to ensure that it is helping rather than damaging your conversion rate. Make use of slide-in CTAs You're reading a blog article and scrolling down to the bottom when a box in the lower right-hand corner of the page slides in, urging you to download the company's latest white paper. There is no reason to be concerned. This is known as a "Slide-in CTA" by some. With this, you may provide relevant information linked to what your readers are reading to some of your most loyal readers (those who really read the majority of your blog articles). Remember that the key to performing this is to provide more in-depth material relating to the blog article being read. HubSpot makes extensive use of them. Here's an example: As the user scrolls down the page, the CTA appears in the bottom right corner. Click here to know more about us.
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