
Customer experience (CX) quality assurance is all about ensuring every interaction with your customers leaves them happy and eager to come back. It’s not just about solving problems—it’s about creating memorable experiences that drive loyalty and trust. By reviewing every touchpoint, CX quality assurance helps businesses improve service, boost performance, and ultimately grow revenue.
Traditional quality control, on the other hand, focuses on the production side of things. It’s about ensuring that products or services meet specific standards through inspections and well-defined processes. According to ISO 9000, it’s a key part of quality management, ensuring everything works as intended before reaching the customer.
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