Understand the cocktail business in China |
Posted: August 9, 2021 |
The Chinese ready-to-drink market has seen significant growth in recent years. Consumer demand is growing for high-quality, innovative drinks. The largest market share is held by the Asia Pacific, while Western countries significantly influence consumer behavior around the globe. China's young population is in high demand. Ready-to-drink offers convenience as there are no preparations required, unlike mixed alcoholic beverages. RIO holds the largest market share. However, in recent years many new players have entered this market, which has resulted in increased sales and competition. Although the RTD market in China is small, it is expected to grow exponentially. The RTD market in China is expected to reach USD 5 billion by 2020. The recession has had a negative impact on the RTD and premixed cocktail market performance over the past ten years. However, both local and international brands are optimistic about rising consumer demand. Chinese drinkers prefer RTDs that are alcohol-based. These RTDs are easy to use, convenient, and much cheaper than regular cocktails at bars. These types of beverages will see a rise in sales to over 150 million liters over the next few years. Ready-to-drinks in China are currently widely available in both on-trade and off-trade channels. The most well-known and largest seller of RTDs in China is RIO. These products can be found in more than 260 cities and more than 1000 counties in China. RIO alcopops can also be sold in other Asian countries and Italy, and Spain. A flourishing market for ready-to-drink cocktails is The ready-to-drink market (RTDs) in China is considered a niche segment. It has a small number of customers and is not very popular. These drinkers are primarily young Chinese. Premixed cocktails are a popular choice for trend-conscious young women aged between 20-30 years. Import and domestic brands have tailored their products to meet consumer needs. RTDs are low in alcohol and have a soft drink-like taste. Many of them come in fun, attractive colors, and stylish packaging. Through their marketing campaigns, beverage manufacturers highlight the ease of RTDs. The convenience of bottled cocktails makes them ideal for parties, karaoke, and home parties. These cocktails are light and refreshing alternatives to regular beer or wine. Alcoholic RTDs can be either spirit-based or malt-based. Also called alcopops. Another type of premix is high-strength, but it caters to those who prefer beverages with higher alcohol levels. Targeting geographic and demographic areasChina's RTDs market can be complex and unique. Many companies attempt to enter China's RTDs market without understanding where their product will find the most tremendous success and who will purchase it. They also don't know who to work with to help them sell it. Knowing your market and targeting the right customer profile for your RTDs or premixed drinks is crucial. This will ensure your success in the Chinese market. How to market your premade cocktails brand in ChinaReady-to-drink businesses must be able to compete in the Chinese market.
Promotion of your brand and attracting Chinese customersSocial mediaWeChat and Weibo are attracting millions of users. This makes China the most prominent social media market in the world. These potential customers can also be found if they're interested and attracted to you! Douyin is a great way to reach your younger target audience. You can also use short videos to make people discover your brand. If you want to be successful in China, your company must have a solid digital marketing strategy. We can help you build and manage a social media community that will increase awareness and engagement for your brand. You can also use communities to spread the word and improve your online presence. Source: seoagencychina.com
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