To Network and Market Using Social Media or To not, That May be the Question |
Posted: December 30, 2021 |
The arrival of the large quantity of social media platforms is not something to fear and resist. It gives any wise entrepreneur a number of new ways to communicate and research his markets Picuki. Embracing this new technology and using most of the amazing benefits it gives, allows your organization to stand head and shoulders above the competition. The very best way to leverage all the benefits offered by this new technology is to employ a blend of traditional marketing and networking strategies, combined with a targeted social media strategy. Effective, traditional marketing and networking strategies were always about targeting the best market, identifying the best organisations or people, within those markets and then communicating the best message to them. The objective was and still is to get in touch with these individuals, so that they could easily get to know like and trust you and your product and service. Using traditional methods to promote your organization, such as for instance print media, radio, television would be pointless, if you knew who your target client was and how best to attain them. The exact same basic business principals hold true for any social media marketing strategy. Effective traditional networking where you would develop, mutually beneficial, connection with the best people, required face to manage meeting and developing meaningful connections with people, who could change lives in your lifetime or business. This has not changed with the advent of social media. Social media has simply accelerated the pace at which you can identify prospective people to get in touch with. The incredible level of useful background information, which can be obtained on the different social media platforms, is just a powerful tool to simply help you're able to know your prospects and clients better. An effective social media strategy is not about building massive networks of tens of thousands of distant connections. To be effective you have to use the information available through social media, to research and get to know your prospects better. To obtain the absolute most from your own social media marketing and networking strategy, you have to know who your ideal client is, what their needs are and where to locate them. Traditional marketing and networking strategies were never effective unless they certainly were targeted at the best people in the best place. The exact same is true for any strategy, which utilises social media. Carefully select and target individuals, consistently communicate with them, always trying to include value to them. With time you'll build a network of raving fans, who won't only buy your products or services, but who will undoubtedly be a significant part of your marketing strategy too. Social Media as a Networking Tool Non-relational approaches to networking can never work. Faceless websites, handing out bucket loads of business cards at conferences or sending pointless mass emails is not only ineffective, but can actually drive potential connections far from you. Networking is never about quantity, it is approximately the grade of relationships you are able to develop and sustain. The way in which your organization or life ends up is directly proportional to the grade of meaningful relationships you are able to develop and most importantly sustain. In this very competitive market stick it is imperative that people are known. It is impossible to be needed if you should be not known. So yes social media does serve as a way to create awareness about everything you and your organization offer. Awareness does not create trust or meaningful connection. So if it is purely awareness that you wish to create in the market place, then by all means continue to spray a diluted message into the market place via your social media platforms and pray that somebody will dsicover it, require it, trust you and then approach you. On the other hand you are able to identify your target market, companies and individuals within those markets. Combine your social media and traditional networking strategies. Research these companies and individuals, using social media and Google and then create a targeted strategy to approach these companies and individuals. The backdrop information may be used to get in touch with these individuals at networking events or face to manage meetings. This targeted approach, where you understand exactly who you wish to meet, connect and develop meaningful and mutually beneficial relationships with. Places you at an enormous advantage over your competitors, who go unprepared to any networking or face to manage meeting, hoping to bump into the best person and then interact with them. All it requires is just one great mentor, coach, friend or individual who's willing to fairly share an insight or produce a really important introduction and you'll catapult your life or business to amazing new heights. So can it be not worth the effort to identify the best people who could change lives in your lifetime, either by purchasing your products or services or guiding and helping you and then researching them to have as much background info on them as possible. The time dedicated to this endeavour could deliver returns, which would astound you. Although social media has opened new doors of possibility to us, it still remains crucial to create credible relationships with people and to have personal references and referrals from them. Social media has just caused it to be easier to research and keep in touch with each one of these important people on a regular basis. It has also caused it to be easier to fairly share any testimonials you receive from any clients, with targeted individuals, via your social media platforms. The easiest way to utilize social media is to truly get your clients to endorse you and your product or service via social media. There is no easier or efficient way to have prospects to trust your organization than finding a raving fan to create about this on your social media platforms. People may doubt the truthfulness in an advertisement, but they will always trust any feedback from an unbiased third party. Building great businesses and personal success is approximately building trust in the market. Real meaningful trust is delivered through references, endorsements and testimonials. Your social media strategy should be designed to invite feedback from your own clients. Social media we can have access to massive quantities of people. That is great as this means that people can easily access individuals that people have targeted and discover how we can interact with them. We can research them and get to know them even before we meet them. If you have only 100 friends in your first distinct connections, you can easily access over 10 000 people by association through LinkedIn. Wow that is power, which you could utilize to research and discover the best people to get in touch with. The energy is not in the fact that you are able to spray a meaningless message out to so many people. The energy is based on the fact that you have access to such an incredible data base, from which you can draw to develop your targeted networking or marketing strategy. Become a value adder in the social media arena. Create awareness around who you are. Become area of the conversation that goes on in the social media arena and you are developing the initial tier of connection with people. It is only whenever you target people and you take the conversation from the social media realm as possible really leverage social media and turn it into something that may benefit you. Pray and spray tactics never worked prior to the advent of social media and the internet. These same tactics won't work now either. Human psychology is fundamentally still the same, technology can help us to become global and have access to masses of individuals, but fundamentally we're still the same. We still have the same desires, needs and ways we operate and we still want to do business with people or businesses we realize, like and trust.
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