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“Leadership is all about influence and not authority.”
Nandita Kanwar
(Director Growth & Strategy, Hydromo & Founder, eConcero)
Nandita has been on a roller coaster ride as both an employee and an entrepreneur, and she claims that this has been exhilarating, electrifying, rich with lessons, and joyful—just like the ride itself!
As a Marketing and Advertising Professional for over two decades now, with expertise in the fields of Marketing, Market Research, and Digital Marketing, she is enthusiastic about promoting and achieving end-to-end results using sales-oriented marketing methods for businesses.
She has been associated with CDR Hospitals and Citibank in the past, but her longest stint comes with the Nasdaq-listed WPP Group, including associations with TNS and Kantar—cumulatively the finest and leading Advertising and Market Research Group across the globe. She quotes, “Working with TNS and Kantar has provided me with a wealth of information, a world of exposure, and ample opportunities to create exceptional work for Fortune 500 companies in areas of market research and media,” recognizing her skills and winning her laurels globally. A rare combination of delivering operational, innovation, technology, and strategic milestones She was spearheading artificial intelligence for market research in the year 2013, much before the era of ChatGPT.
After this, she embarked on her entrepreneurial adventure and founded the strategy consulting, Market Research, and digital marketing firm “eConcero Private Limited Company”, which means “to electronically connect,” and the vision of the firm is to empower brands. The firm is highly renowned for achieving important outcomes for several businesses, including local, national, and several worldwide businesses across various domains.
Nandita believes in driving sales and meeting revenue needs using the right marketing tools and strategies, which must be backed by facts, insights, and projections. Nandita excels at this and is praised by practically all her clients for generating strong results in the form of revenues via the use of appropriate tactics and digital marketing.
She also works as a growth director for a family-run environment and renewable firm, Hydromo, where her responsibilities include positioning the company’s brand and advancing marketing and sales.
Nandita is devoted to marketing and adores her work, and she gets high on every sale her work yields. She passionately identifies with Robert Frost in “The woods are lovely, dark, and deep, and I have miles to go before I sleep”.
Her High 5’s of a Successful Client Relationship
Communication, trust, flexibility, expertise, and collaboration are crucial aspects for Nandita in creating a wholesome, long-term relationship with clients. She emphasizes having frequent fireside chats with clients for good communication, building trust for relationship building, being flexible to unlearn and learn about clients, having expertise in both market research and digital marketing, and collaborating with clients to create exceptional work products.
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