Marketing Tips to Build a Strong Franchise |
Posted: August 17, 2017 |
A franchise can be a successful business when done properly. However, without the knowledge and the proper tools to start and sustain a franchise, it can be a disaster. The main goal of a franchise is to attract customers as well as franchisees. Unlike a basic business, a franchise owner has to work harder to get other people interested in running the same business with him or her. This can only be achieved by building a strong brand and advertising. Understanding your business Before you can build a franchise, do research. Come up with a comprehensive plan for running the business. Define your goals, your products, your marketing strategy, and your target market. After defining all the aspect of your firm, you can then go ahead and start building your brand. Create a logo and a trademark that defines your business online. The logo, trademark, and brand are what you should market to attract franchisees. Attracting customers This can be done in the same way that other businesses do. The goal is to attract as many customers as possible. This is done through careful selection of marketing methods. You can choose any of the following marketing methods: Advertising: Here you create different ads to attract customers to your business. It can be done through print media, television and radio adverts, and online ads. Whatever franchise you are trying to build, you need advertising. Make sure to include a call to action after every ad to make sure customers respond to you. Promotions: You can use promotions to attract more customers. All you need to do is to come up with a promotion plan then create awareness for it. Promotions could range from lowering prices on certain products to giving gifts for every transaction. Make sure potential customers are aware of your promotions. Use the internet and social media to publicize the promotions because they are cheap Direct mail: To strengthen customer loyalty further, use direct mail. You can either go the traditional way or go digital. Allow customers to sign up for your newsletter and keep informing them of the new products and offers that you are launching. This can help you have better relations with your clients. Attracting and managing franchisees The second half of a franchise involves attracting new members to your team. Whatever business you are running, whether you are carpet cleaners, fast food sellers, or a store, you can attract people to work as a part of your franchise. The best way to do this is to prove your worth. This is not necessarily your worth in terms of how much you are worth but by how well your franchise is doing and why people should choose you. Here are some ideas to use: Allow people to post testimonials and reviews regarding your business: Franchisees want to that know your business is authentic and worth the try. Getting good reviews and testimonials from satisfied clients is a step in the right direction. Make proper use of social media: The idea of a franchise is to reach as many people as possible both internationally and locally. Using online marketing campaigns help potential franchisees to identify untapped markets that they could help you exploit. As you advertise, make sure to show the need for a new store in a new location to tap into that market. When people see how successful your campaigns are, they may want to start working with you. Managing franchisees Working with franchisees is a win-win situation. They use your good reputation and name while promoting your business. It is necessary, however, to manage your franchisees. Set guidelines that everyone has to follow as he or she use your name and trademarks. It would be damaging to your business if the franchisees don’t reflect what your business stands for. Make sure they are in line with your business policies and that all their marketing efforts have your approval.
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