List Segmentation Gets More Opens and More Clicks More Often |
Posted: July 26, 2018 |
List Segmentation Gets More Opens and More Clicks More OftenWhy List Segmentation Can Rock Your Email Marketing ResultsList segmentation is one thing that gets the email opened, gets the clicks, and reduces the unsubscribe and spam box. You’ve probably heard this and perhaps never really understood what it means. If you’re struggling with sending out email messages to your list of customers only to result in a low open rate or even having your email go straight to spam, the list is probably going to be your saving grace. Implement this strategy and you will see a big turn-around with how your customers engage with your message leading to more opens, more clicks, and more sales. How List Segmentation Can Increase Your Business SalesOptinmonster describes email list segmentation as this: “a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups, or “segments”. Besides higher open rates, Gourmetmarketing.net lists the benefits of list segmentation as:
In effect, segmenting your list could help you drive better ROI from your email campaigns. But why is list segmentation so important? It’s in the Stats: So How do I begin to segment my list? List segmentation is more than just division by demographics. It involves really getting to know who your customer really is. Where they like to hang out and what struggles they are experiencing. Try segmenting by: There are so many ways that you can segment your customer list. Base your segmentation on the type of product or service you’re selling or by your marketing campaign objectives. Quizzes and surveys are a great way to really drill down and get the best data from the customers or potential customers themselves. What better way to know your customer than to just ask them? You may think that quizzes and surveys are for kids, but you would be surprised at the statistical results from using quizzes and surveys to get to know your customer better. The better you know their needs, the easier it is to offer them a service that they will raise their hands and say “Yes, I want that!” Interested in getting more opens clicks and conversions? Contact Us. We’ll help solve your email marketing problems.
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