How To Make A Good Call To Action In Explainer Video |
Posted: July 8, 2020 |
With explainer videos, you can maximize its function to make your targets do something. While ads only show your marketing message implicitly, explainer videos can illustrate what your business do and encourage your targets to buy your products. If you already planned to make an explainer video, consider having a “call to action” in your explainer video to make your targets take an action. Here are some things you have to think when you create a “call to action” for explainer video: Clearly define what you want your targets do. Use video based on flowing texts to explain messages, or employ an animated video. Every choices are good; as long as you create something that specifically describe your video marketing metrics. Whether you want your targets to buy your product, join your cause, or just simply create an account in your website – you can make them do it! Just show it with short-but-effective sentences, or cartoon characters that show the actions. Use short active words. When you use short verbs like: buy, contact, sell, or sign up, it will be easier for your targets to understand and memorize. Offer an incentive or create urgency. There is no better way to make your targets do something than giving them bonuses. What about ‘sign up today for a free consultation’ or ‘invite your friends and get cashback’? You decide what is irresistible for your targets! Give them a way to do what you want. Even if you have a very clear “call to action”, your targets need to know how and when to do it. Mention your website or a business phone number so they don’t waste their time looking for it. Get the position right. Put your “call to action” in the best position to grab your target’s attention. Most explainer videos put their “call to action” in the ending scene – but you decide what’s best for your strategy.
Consult with your explainer video creator now, to make a perfect “call to action” and accomplish your marketing purpose!
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