Many website owners think that organic results and Pay-Per-Click (PPC) are poles apart and thus cannot go together. Organic results are a crucial factor when it comes to optimizing your website and improving its search engine rankings. PPC not being a white hat technique is assumed to not bring organic results. But the fact is that PPC marketing can also get you better organic results.
Here are some very easy ways through which you can use the PPC data for better search engine optimization (SEO) of your website:
Target the Right Keyword
Using the right keyword is definitely one of the most essential elements of organic results. While there are many companies which use ‘rule of the thumb’/ ‘hit and miss’ techniques to zero in the keywords, you can easily gather the information about the appropriate keyword with your private PPC data.
All you need to do is log into your web analytics platform, view your PPC account and analyze the data in order to know the exact keywords which have brought you the leads and sales.
This way you can also get hold of info regarding the most promising keyword – one which is sure to garner improved SERPs. Once you know the best keyword to target, you just have to develop relevant content for your landing pages.
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