How Has Social Media Changed Business? |
Posted: August 23, 2018 |
While social media was originally designed as a way to network people with each other, it has now developed in to so much more. As well as getting friends and family together no matter where they live, it has also managed to attract many types of business as well. Companies have discovered that the power of having almost every customer in one place is that they can have an amazing influence. However, how much has social media changed the way companies do business? Targeted Marketing From a marketing perspective, social media has become one of the biggest tools in a businesses arsenal. One of the ways that it has been so successful is the way it can be targeted to individual groups of people. Before social media, businesses had to search for websites and other events that had their target audience, but social media has them all there. For example, banking companies can target a certain group of people based on their financial standing or their geographical location. More Organic Marketing Although internet advertising had been around for a long while, previous ways have not always been successful. They have also now developed a reputation for being boring or annoying. For example, banner ads are used by many websites to advertise, but they are often seen as annoying or they are simply ignored by visitors. The same applies to pay per click ads and sponsored posts. However, social media has changed that because companies can now interact with their customers which seems more natural. One way in particular is with complaints, if a customer mentions a business on social media, they can now chat directly to that customers and try to resolve the issue. Better Connection with Suppliers According to renowned professionals offering business advice, one of the problems with entrepreneurs traditionally is that the way they communicate with each other can be slow and limited. When dealing with suppliers, this can be particularly difficult, but social media is helping with this as well. Now, if you want to find a pay stub creator, you can find them on social media and make the initial contact that way instead of searching for them online and sending an email. Ongoing communication can also be sent by messenger which can be a lot quicker as many companies monitor their social media accounts more than their emails. Fear of Mistakes Because something put on social media is available to everyone instantly, there is often a big fuss made of mistakes made by companies. As a result, many companies have become fearful of a backlash if they say or do the wrong thing. However, this has also given customers a lot more power than before. Now, if a company makes a mistake, it can be all over social media in minutes. That makes them more likely to want to keep their customers happy, so they don’t go an post their problems. Although not everything to do with social media is great for business, the positives, far outweigh the negatives.
|
|||||||||||||||||||||||||||||||||||||||||||
|